FESPA
Marketing Assistant
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Company Description
FESPA is a global federation of national trade associations and a leading organiser of exhibitions and conferences for the screen, digital, and textile printing industry. Operated on a profit-for-purpose basis, FESPA reinvests surplus revenues to support the global print community through project funding, market research, and technical guidance. The organization works with 37 national associations across Europe, Asia, and the Americas to promote screen printing and digital imaging. Since its formation in 1962, FESPA has grown into a key industry platform, hosting major events worldwide and publishing insight and analysis via fespa.com and its FESPA World e-newsletter. Upcoming shows span Africa, Mexico, Brasil, the Middle East, and the Global Print Expo, offering significant international exposure.
Role Description
The Marketing Assistant will support in delivering full marketing campaigns for international exhibitions, events and membership from initial concept to event promotion through to onsite delivery and post-show review. The individual has the chance to experience tasks across various communications channels to market the exhibitions, events and memberships.
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Primary Responsibilities
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- Assisting the MM (Marketing Manager) and supporting the marketing team with all marketing activities
- Supporting the production of marketing materials and literature
- Coordinating the production of a wide range of marketing communications with a particular focus on Media Schedule which includes multi-translated digital and print ready adverts, and HTML emails
- Providing support for marketing events onsite (international travel maybe required)
- Assist with the marketing plan execution and deliverables on multiple campaigns
- Manage the marketing inbox and enquiries, creating visa letters
- Adhoc Copywriting for websites, literature, and promotional materials
- Website maintenance and up-keep (Adding new copy, images, videos, exhibitor logos and sponsors information.
- Liaise with media partners
- Support the Social Media team with assets and content
- Collaborate with internal and external stakeholders
- Regularly analyse the marketplace and our activities to develop market insight and highlight any trends and new opportunities
- Manage multiple tasks and priorities, working accurately and efficiently to meet fixed campaign and event deadlines.
- Create and manage UTM tracking links for digital campaigns, following agreed naming conventions to ensure activity can be accurately monitored and reported.
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