The Economist
Marketing Assistant
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Who We Are
Since 1843, The Economist Group has championed independence, excellence, and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigor, and evidence-based insight.
Across our three businesses—The Economist, Economist Enterprise, and Economist Education—we deliver trusted analysis and insights to individuals and organizations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.
As a colleague, you will be part of a culture that values ideas, encourages ownership, and holds itself to high standards. We invest in people who are curious, thoughtful, and adaptable, whether they are launching new products, reporting on global events, or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognized. Working across disciplines, geographies, and perspectives, we are united by a commitment to innovation, excellence, and creating meaningful impact.
Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories, and opportunities that make TEG unique.
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life.
An opportunity has arisen for a passionate marketer to join Economist Impact as a Marketing Assistant. The successful candidate will be based out of our London office and will be responsible for the planning and delivery of cross-channel marketing campaigns to secure delegate revenue and attendance for our large-scale events portfolio.
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This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year. We are looking for a motivated marketing professional in the early stages of their career eager to develop their skills and work in a passionate and fast-paced environment. The successful candidate is a great communicator with a can-do attitude, master of multitasking, and with an interest in marketing technology.
How You Will Contribute
- Supporting the marketing leads to effective marketing campaigns for a range of events including webinars, conferences, and large-scale events using a mix of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
- Supporting end-to-end email marketing campaigns including automated journeys and reporting
- Assisting the marketing lead on the management and execution of partner relationships with external media publications and industry associations
- Monitoring, tracking, and providing analysis of marketing performance and adjusting campaign plans accordingly, including but not limited to; web traffic, email marketing analytics, social media
- Assisting the marketing manager in the execution of PR campaigns including press coverage reporting and ongoing press relationships
- Maintaining the database and cleaning data lists
- Supporting on website builds and updating content to support individual events
- Submitting internal requests to other teams including data builds, event registration setup, and creation of digital assets
- Supporting the marketing leads to generate leads and maintaining the lead generation weekly report
- Supporting the development of marketing materials including emails, banner ads, print ads, digital ads, press releases, and social media posts with messaging appropriate to the target audience and working with the marketing leads
- Developing a strong understanding of your events
- Partnering with other functions including sponsorship, programming, operations, and design
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The Ideal Skills For This Role Are
- At least 6+ months of marketing experience. Events experience is a plus.
- Copywriting & Proofreading
- Social Media Management & Scheduling
- Email Marketing & Creation
- Digital Asset Creation and Management
- Event & Webinar Support
- Vendor & Agency Coordination
- Web & Campaign Analytics (Google Analytics, Social Insights)
- Basic SEO & Keyword Research
- Content Management Systems (WordPress ideally)
- CRM Support (Salesforce ideally)
- Attention to Detail
- Ability to learn and follow set processes
- Time Management & Multitasking
- Adaptability
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI Usage for Your Application
We are an innovative organization that encourages the use of technology. We recognize that candidates may utilize AI tools to support their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What We Offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts, and more.
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