Purpose of the Role

The role of Marketing Assistant is pivotal to the success of the Marketing function within the centre management team at Harlequin, Watford. The Marketing Assistant will report to Head of Marketing and assist in the delivery of compelling marketing campaigns that drive brand metrics, footfall, retailer sales, and market share for the shopping and leisure destination, in line with the centre’s annual marketing business plan.

The successful candidate must be able to demonstrate exceptional communication skills and an ability to interact effectively at all levels. This is a very hands-on role and we are looking for someone who is energetic, self-motivated, and good at troubleshooting!

Key Responsibilities

• Support the marketing team to deliver the centre’s annual marketing business plan in line with the overall strategy
• Event management – lead the operations and logistics for centre events, liaising with agencies, site teams, and stakeholders for the effective delivery.
• Agency Management – assist the Head of Marketing in the management of agencies including creative, digital, PR, and print.
• Campaign management – assist the Head of Marketing in the roll out of all centre campaigns.
• Assist the Digital Marketing Executive in the delivery of the centre’s digital marketing strategy and deputise in their absence. Social media knowledge and experience is a must.
• Manage the customer loyalty programme Spotlight.
• Manage the budget tracker, processing PO’s and ensuring everything is up to date.
• Reporting – take ownership of formulating ROI reports documenting retailer and centre performance along with other key metrics for each campaign along with monthly and weekly reporting requirements.
• Management of the centre’s website via a CMS. Ensure the centre’s website is constantly refreshed with new and engaging content, promoting events, celebrating key dates / key gifting windows in the annual calendar, to drive visitation and sales.
• Ensure all marketing communications, including collateral produced for brands, visitors, local community stakeholders, CR partners, or commercial partners, is in line with brand guidelines and ensure sign off through the correct approvals process.
• Retail liaison - communicate with retailers through regular retailer forums and face-to-face visits, to raise awareness of marketing campaigns and opportunities and to curate engaging content that can be amplified via the centre’s website and owned channels.
• Print Management – take ownership and manage all print requirements on site including maps, hoarding, back of house, and event deliverables.
• Provide administrative support where required and work in conjunction with all colleagues to maintain consistently high standards within the centre.
• Deal with enquiries and requests for information and promotional space from local community / charities.
• Management of customer feedback streams including website and NPS
• Support the PR function for the centre, liaising with local stakeholders.
• Any other duties as appropriate.