Compensation starting at $1,350/month + Bonus Potential

Key Responsibilities

• Create, update, and maintain weekly and monthly reports involving marketing, intake, leads, consultations, conversions, and related performance metrics.
• Analyze marketing data to identify trends, performance changes, and opportunities for improvement.
• Present weekly marketing data and provide relevant observations regarding lead volume, lead sources, conversions, campaign performance, and other key metrics.
• Serve as a day-to-day point of contact for the Firm’s SEO and digital marketing vendor, under the direction of the Marketing & Intake Supervisor.
• Communicate Firm-approved changes in business priorities, practice-area needs, geographic targets, and desired lead-generation strategies to the marketing vendor.
• Monitor website traffic, search rankings, lead sources, and other SEO performance indicators.
• Create, edit, schedule, and publish content for the Firm’s social media platforms.
• Assist with the creation of graphics, short-form videos, employee features, client testimonials, and other digital content.
• Maintain a social media content calendar and ensure posts are published consistently.
• Monitor comments, messages, and interactions and escalate matters requiring a response or management attention.
• Create, edit, and distribute the Firm’s monthly newsletter to clients, former clients, employees, and other approved recipients.
• Work collaboratively with the Marketing Coordinator on campaigns, events, community outreach, referral initiatives, and promotional activities.
• Assist with event preparation, marketing materials, sponsorship documentation, registrations, and post-event reporting.
• Monitor marketing tasks and deadlines through Firm systems.
• Coordinate with Intake and other Units to gather information needed for marketing reports and initiatives
• Other duties as assigned.

Required Qualifications

• Fluent in English and Spanish.
• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field preferred. Equivalent education and/or relevant experience may be considered.
• One (1) to three (3) years of experience in marketing, digital marketing, social media, reporting, analytics, or a related role.
• Intermediate proficiency in Google Workspace or Microsoft Office.
• Experience creating reports, dashboards, and performance metrics.
• Working knowledge of social media platforms, social media analytics, and email marketing or newsletter platforms.
• Basic understanding of SEO principles, website analytics, email marketing, and digital marketing metrics.
• Strong analytical and problem-solving skills with the ability to identify trends and interpret data.
• Excellent written, verbal, and presentation skills.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
• Self-motivated with the ability to work independently while collaborating effectively within a team environment.
• Demonstrates professionalism, initiative, and a commitment to continuous improvement.
• Willingness to learn new technologies, marketing platforms, and industry best practices.

Key Success Factors

• Produces accurate, timely, and meaningful marketing, intake, and lead performance reports.
• Effectively tracks, analyzes, and communicates marketing data and trends to support management decision-making.
• Coordinates SEO initiatives and vendor communications to ensure marketing priorities are executed effectively.
• Creates engaging, accurate, and brand-consistent social media and newsletter content that strengthens audience engagement and expands the Firm’s reach.
• Demonstrates exceptional organization, attention to detail, and the ability to manage multiple priorities and deadlines.
• Collaborates effectively with the Marketing Coordinator, Marketing & Intake Supervisor, vendors, and other Units to achieve the Firm's marketing objectives.