CHL
Marketing Assistant (Part-Time Contract)
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Camplify Marketing Assistant - UK
Camplify is a peer-to-peer marketplace for campervans, motorhomes, and caravans. We connect people who own RVs with people who want to hire one, so owners can earn from their vehicle when they're not using it and hirers can get out and explore.
Camplify started in Australia and now operates across Australia, New Zealand, Germany, Netherlands, Austria, Spain, and the UK. It's part of CHL Group (ASX: CHL). In the UK, our community ranges from families and first-time campers to festival-goers and dog owners, and most of our UK hirers are booking a campervan for the first time.
We're a small, community-led team that cares about getting more people on the road. We're building a new UK marketing and partnerships function and are hiring two part-time Marketing Assistants to help launch it. You'll work closely with our Marketing & Community Development Manager on three focus areas:
Responsibilities
- Partnerships and influencer/creator collaborations
- Working with UK vanlife, travel, family-outdoors, and dog-friendly creators
- Building partnerships with outdoor brands, campsites, and travel publishers
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UK festivals, events, and seasonal marketing
- Preparing for the 2027 UK festival season, with Glastonbury as the main focus alongside other top UK festivals
- Seasonal campaigns such as Christmas gifting and the January "plan your summer" campaign
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PR and earned opportunities
- Pitching data-led stories and responding to journalist requests, on a reactive and opportunistic basis
Each assistant may focus more on one or two of these areas, depending on their experience and strengths.
What We're Looking For
- Experience in marketing, ideally in influencer, partnerships, and PR
- Confidence reaching out to creators, brands, and partners
- Strong written communication skills, for pitches, briefs, and social copy
- Very organized, with the ability to manage several conversations and deadlines at once
- Comfortable working independently with weekly direction
- Some familiarity with tracking and measuring results (UTMs, discount codes, basic analytics)
- Bonus: interest in vanlife, travel, festivals, or the outdoors, or existing contacts in UK creator, festival, or travel media
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Role Tasks
- Researching and building shortlists of UK creators, partners, festivals, and journalists
- Handling first outreach to creators, brands, and festivals, and preparing pitch materials and proposals
- Coordinating creator collaborations: briefs, scheduling, gifted hires, and content follow-up
- Building and running seasonal campaigns, such as Christmas and January
- Drafting press pitches and responses to journalist requests
- Setting up and tagging tracking links and discount codes, and keeping campaign trackers up to date
- Supporting events: logistics, materials, and follow-ups
Impact
- Help build a new UK marketing function from the ground up
- Your work will have direct, visible impact in a small team
- Flexible, part-time working
- A chance to grow the role if the trial is successful
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