FESPA
Marketing Assistant
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FESPA Overview
FESPA is a global federation of national trade associations and an organiser of exhibitions and conferences for the screen, digital, and textile printing industry. Operated on a profit-for-purpose basis, FESPA reinvests surplus revenues to support the worldwide print community, including project funding and market research. The organisation works through 37 National Associations across Europe, Asia, and the Americas to promote screen printing and digital imaging. Founded in 1962, FESPA has grown from a small group of screen printers and suppliers into a leading international events organizer, with shows in regions such as Africa, Mexico, Brasil, and the Middle East. FESPA also provides industry insight and analysis through its website and e-newsletter, FESPA World.
Role Description
The Marketing Assistant takes an active role in delivering exprom and SPEX (Sponsors and Exhibitors) marketing campaigns across all FESPA products. The individual will be expected to deliver quality communications, as well as review these activities in the context of the overall direction of the event/product; making suggestions for change and initialising adaptations to improve efficiency and performance in line with the objectives for their relevant exhibitions/products.
Primary Responsibilities
- Help with delivering the exprom strategy (with the Group Marketing Manager and campaign leaders), and the visprom-via-SPEX partner strategy (with the Group Marketing Manager and campaign leaders)
- Develop, update and share clear reporting on results and performance of both technical and content changes
- Daily management of campaign delivery – both for SPEX and visitor/delegate acquisition
- Report, track and measure campaign performance – work with the Campaigns team to devise, monitor and report on KPI’s and supporting metrics
- Liaise and collaborate with the Campaigns team to set up strategies to plan and launch paid search campaigns including consideration of content to amplify impact
- Check that marketing priorities are considered, supported, and amplified – through all channels, including digital, direct mail, asset creation and other
- Develop close relationships with key contacts
- Fully support our partners in every aspect – ensuring fulfilment of our deliverables included in their contract/s, and activating them as key visitor/delegate acquisition partners
- Liaise and collaborate with all internal and external stakeholders to maximize performance of partners
- Support the whole Marketing Team with general administration tasks
- Identify and explore opportunities for deeper partnerships with partners to deliver FESPA goals – with exhibitor acquisition, visitor acquisition, and member acquisition
- Stay abreast of current thinking within the industry and make appropriate recommendations for change
- Has responsibility for following company policies, procedures and for seeking to drive continual improvement in sustainability performance where possible.
- Engagement with ISO 20121 to satisfy the requirements of ISO 20121 Clauses 7.2 Competence and 7.3 Awareness.
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Key Role Holder Expectations
- Demonstrate respect & support for colleagues at all times
- Approach your work in line with the Company’s values and uphold the FESPA Mission Statement
- Present a positive approach to customers, suppliers & colleagues at all times
- Ensure you understand where to access our Policy and Procedure information (in the staff Handbook on the HR system) and comply with all policies and procedures as per your terms and conditions of employment.
- Attendance & punctuality is crucial to the way we work. This includes relevant meetings, huddles and start times
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Qualifications
- Candidates should possess strong communication skills, including clear written and verbal communication
- Candidates should possess customer service skills, with a focus on responsiveness, professionalism, and building positive relationships with exhibitors, visitors, and colleagues.
- Additional beneficial skills include familiarity with digital marketing tools (e.g., email and website platforms), attention to detail, and strong organisational skills.
- A degree, or relevant experience in marketing, business, communications, or a related field is preferred, along with an interest in the print or events industry.
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