Right at Home Ireland
Marketing Assistant
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Role: Marketing Assistant
Hours of work: Mon – Fri (37.5 hours a week)
Job Type: Full-time permanent (on-site)
Location: Knocklyon, Dublin 16
Salary: €25 – 30k per annum
About the Role
We are looking for a creative, organised and enthusiastic Marketing Assistant to join our growing team. This is an excellent opportunity for a recent marketing graduate or someone with up to one year's marketing experience who is eager to build a career in a growing, purpose-driven organisation.
Reporting directly to the Head of Marketing, you will support the planning and delivery of integrated 360° marketing campaigns across both traditional and digital channels. This is a varied, hands-on role offering exposure to every aspect of marketing/communications—from social media and content creation to recruitment campaigns, community initiatives, events and brand development.
Key Responsibilities
Campaign Support
- Assist in the planning and execution of integrated marketing campaigns across digital, print, radio and community channels.
- Support marketing initiatives that promote our homecare services, brand and company values.
- Help coordinate marketing activity across national campaigns and local grassroots initiatives.
Digital Marketing & Social Media
- Manage and grow the company's social media channels.
- Create engaging social media content including graphics, videos, and copy.
- Monitor and report on the performance of digital marketing campaigns, social media channels and website activity, providing insights and recommendations for future campaigns.
- Stay up to date with social media trends and best practices.
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Content Creation
- Assist with copywriting across multiple marketing channels while maintaining a consistent brand voice.
- Company blogs
- Email newsletters
- Website updates
- Internal and External communications
Marketing Materials
- Help design and develop marketing collateral including:
- Recruitment materials
- Brochures /Flyers /Posters
- Presentations
- Digital assets
- Branded promotional items
Events & Community Engagement
- Support the planning and delivery of company events.
- Assist with our annual Carer of the Year Awards.
- Support CSR (Corporate Social Responsibility) initiatives and community engagement activities.
General Marketing Support
- Coordinate marketing projects and liaise with suppliers where required.
- Help maintain the marketing calendar and campaign schedules.
- Assist with market research, competitor analysis and campaign reporting, helping to identify trends, measure performance and support data-driven marketing decisions.
- Provide general administrative support to the Head of Marketing.
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About You
We're looking for someone who is enthusiastic, proactive and keen to learn. You'll be comfortable juggling multiple projects and enjoy bringing new ideas to the team.
Essential
- Degree or diploma in Marketing, Digital Marketing, Communications or a related discipline.
- Excellent written and verbal communication skills.
- Strong organisational skills with excellent attention to detail.
- Creative mindset with an interest in content creation and storytelling.
- Experience creating social media content
- Good knowledge of Microsoft Office.
- Confident using tools like PowerPoint, Canva.
- Understanding of SEO and Google Analytics
- Positive attitude and willingness to learn.
Desirable
- Basic video editing skills.
- Experience with website content management systems.
- Knowledge of email marketing platforms
- Up to one year's marketing experience (including internships or placements).
What you will get:
- Hands-on experience across every aspect of marketing in a growing organisation.
- Exposure to both traditional and digital marketing campaigns.
- The opportunity to contribute to meaningful campaigns that make a real difference in people's lives.
- A supportive, collaborative team environment.
- Career development opportunities as the business continues to grow.
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