Role Summary

This maternity-cover position manages and improves marketing automation and Lead Management across EMEA, connecting marketing strategy, technology, client data and sales engagement. It ensures campaigns and automated nurture journeys are delivered accurately, compliantly and efficiently, while turning engagement data into actionable insights for sales teams.

The successful candidate will combine hands-on Adobe Campaign delivery with audience management, analytics, process improvement and cross-functional stakeholder management. They will work across regional Marketing, Sales, Technology, Data and Compliance teams to maintain business continuity and advance scalable EMEA Lead Management.

Responsibilities include campaign setup, audience selection, scheduling, testing and deployment across EMEA, together with qualification and exclusion processes covering consent, opt-outs, suppressions, bounces and contact eligibility.

As the primary EMEA subject-matter expert for Adobe Campaign, the role supports central product owners as they roll out platform changes. Supporting issue resolution and builds capability through guidance, training, knowledge sharing and documented best practice.

A particular focus is Lead Management and marketing-to-sales integration: developing sales signals from engagement, website and third-party data; improving data flows across Adobe Campaign, Salesforce, Seismic and reporting tools; defining signal logic and processes; and strengthening sales follow-up and commercial measurement.

The role also analyses campaign performance, improves measurement and data quality, reduces manual effort, increases scalability, and strengthens governance, consent management and documented workflows across EMEA.

Provides operational support for development and delivery of engaging marketing campaigns and multi-channel communications with a focus on quality, on-time delivery and risk mitigation, and ultimately value for our clients. Partners with various groups to plan, prioritise and manage marketing projects across teams and through outside vendors as appropriate.

Responsibilities

• Acts as the primary EMEA operational SME for Adobe Campaign, troubleshooting complex campaigns, workflow, audience and data issues and partnering with Technology and global platform teams to resolve incidents, implement platform changes and maintain reliable campaign operations.
• Advises internal clients on operational process(es), such as data-driven target audience identification and results analysis. Assigned to a broad client base and can provide the full range of standard operational services applicable to the role. Actively participates in campaign planning meetings to ensure a thorough understanding of campaign objectives, timing, and necessary deliverables.
• Develops standard processes and SLAs related to distribution of email across a wide variety of types and complexity that align with campaign objectives. Presents to internal clients and leads negotiations to land on the final operational plans to support the campaign. Outlines the advantages and disadvantages of the presented choices, ensuring stakeholders understand the effects on effectiveness and timing.
• Conducts regular reporting of operational activities for assigned campaigns. Manages the production schedule(s), taking steps to adjust resources and timing when challenges arise or changes occur. Seeks to anticipate unforeseen issues and prepares contingency plans accordingly.
• Ensures execution of operational plans for assigned campaign(s) include the appropriate regulatory provisions.