William Blake Group
Marketing Automation Manager (12M FTC)
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Role Overview
We are partnered with a Global Asset Manager to support with a key hire within their digital function. The role is based in London (City) and please note that this is a hybrid role requiring 4 days in the office each week, please also note that this is a 12-month fixed-term contract.
Responsibilities
- Improving marketing automation and Lead Management across EMEA
- Connecting marketing strategy, technology, client data, and sales engagement
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Requirements
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- Hands-on proficiency using Adobe Campaign or a comparable enterprise marketing automation platform; Adobe Campaign Classic certification advantageous.
- Experience delivering multi-market email campaigns, event communications, and automated nurture journeys.
- Experience of Lead Management, sales signals, or marketing-to-sales integration, including Salesforce or a comparable CRM platform.
- Strong audience and database marketing capability, including segmentation, qualification, exclusions, consent, suppressions, and data quality.
- Ability to analyse campaign performance and turn engagement data into practical recommendations and actionable sales information.
- Familiarity with business intelligence tools such as Tableau or Power BI.
- Strong stakeholder management and delivery skills across Marketing, Sales, Technology, Data, and Compliance in a high-volume environment.
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