The Crown Estate
Marketing B2B Manager
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Marketing B2B Manager at The Crown Estate, Urban Portfolio
Purpose of Role
This is an exciting opportunity to shape and deliver B2B marketing strategies and activities that bring The Crown Estate's Urban development pipeline to life, with a focus on London development opportunities. This role combines strategic thinking and operational execution. The role will ensure marketing is commercially focused, insight-led, and directly aligned to achieve leasing strategies, drive customer demand, and deliver long-term value creation.
The role is focused on bringing agreed development propositions to life, translating leasing strategy and asset positioning into compelling marketing activity that builds awareness, generates demand, and supports successful leasing outcomes.
Context Of Opportunity / Main Accountabilities
This role sits at the point where agreed development propositions move into market, turning leasing strategy and asset positioning into distinctive, commercially effective B2B marketing that captures attention, supports customer engagement, and builds leasing momentum. Working closely with internal teams and external partners, the role will help ensure activity is joined-up, compelling, and aligned to wider portfolio objectives.
Key accountabilities include:
- Define, lead, and deliver tailored B2B marketing strategies, plans, and campaigns for development schemes from early positioning through to launch to achieve targets, aligned to business plans, asset leasing strategies, and portfolio priorities.
- Create, manage, and deliver B2B marketing plans that support workplace, hospitality, and retail development objectives, leasing priorities, and wider Urban business goals.
- Appointing, briefing, and managing external agencies to deliver high-quality marketing campaigns and assets.
- Build strong relationships with agency partners, leasing agents, and internal stakeholders to ensure activity is commercially focused and effectively delivered.
- Develop clear, compelling brand and placemaking narratives that differentiate schemes in the market and resonate with target customers to drive demand.
- Managing, monitoring, and reporting on B2B marketing budgets, ensuring activity is planned, forecast, and reviewed effectively with Senior B2B Marketing Manager.
- Establishing insightful ways to measure marketing effectiveness, demonstrate return on investment, and support continuous improvement.
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Most Important Skills Based Requirements
- Significant marketing leasing experience and understanding how marketing supports pre-leasing, demand generation, and long-term asset value.
- Strong understanding of development schemes and the role of marketing in value creation.
- Strong experience in B2B marketing, within real estate, development, workplace, hospitality, retail leasing, and other asset-led environments.
- Excellent stakeholder management skills, with the ability to work confidently across internal and external teams.
- Experience managing agencies and suppliers, including briefing, delivery management, quality control, and performance review.
- Deep understanding of workplace, retail, and hospitality customer needs, market trends, and emerging demand.
- Significant experience in shaping compelling, differentiated narratives and brands for developments.
- Excellent commercial acumen, with experience managing budgets, forecasting activity, and demonstrating return on marketing investment.
- Ability to develop clear, compelling, and consistent messaging for B2B audiences across digital, content, paid media, and marketing collateral.
- Strong understanding of brand, customer, and market insight, with the ability to shape activity that is relevant, differentiated, and purpose led.
- Highly organized and delivery focused, with the ability to manage multiple priorities across complex programs and stakeholder groups.
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Our Offering / Benefits
As well as a competitive salary, pension, and performance-related bonus offering, we have a wealth of benefits available ranging from flexible working, market-leading family policies, and shopping discounts in the West End, to private healthcare, life, and critical illness cover and 28 days holiday with the option to buy more. We value work-life balance and your wellbeing highly, enabling you to be your best self at work.
Disability Disclaimer
We are a proud disability-confident employer and operate the offer of interview scheme Disability Confident employer scheme - GOV.UK (www.gov.uk).
We are happy to offer alternative application methods or formats and can be flexible on our process to enable you to have the best opportunity.
If you have any questions about our recruitment process or would like to talk about adjustments, please contact us directly or at careers@thecrownestate.co.uk
Please note that if we receive a high volume of applications, we may close this advert early. We encourage you to apply as soon as possible.
The Crown Estate is a unique business with a distinct heritage and a portfolio unlike any other.
It includes some of central London’s best places to work, shop, and spend time, retail and leisure destinations across the country, and a substantial rural portfolio. As manager of the seabed and half the foreshore around England, Wales, and Northern Ireland, we play a role in the UK’s world-leading offshore wind sector as well as marine aggregates, cables, and pipelines. We are also responsible for the Windsor Estate, including the world-renowned Windsor Great Park.
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