Lavish Alice
Marketing & Brand Executive
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About Lavish Alice
Lavish Alice is a refined ready-to-wear label where statement dressing takes centre stage. Big occasions are at the heart of everything we do; bridal showers, wedding guest dressing, Ladies Day, we’re here for those unforgettable moments. From initial sketch to final stitch, our pieces are crafted with couture inspired techniques, expert tailoring, and luxurious, artisanal fabrics. Designed to last a lifetime, our garments are heirloom-worthy investments in quiet luxury.
Role Summary
We're looking for a Marketing & Brand Executive to join the team, supporting across all areas of marketing. Working closely with the leadership team, you'll help bring the brand's strategy and campaigns to life day to day from briefs and calendars through to gifting, events, and PR.
You'll also work with wider group business support on performance marketing and CRM, giving you exposure across the full marketing mix. This is a brilliant opportunity for someone early in their marketing career who wants hands-on experience across a fast-moving, digitally led fashion brand.
Key Responsibilities
Marketing & Brand Coordination
- Play a key role in bringing our marketing activity to life, supporting campaigns and initiatives across the brand
- Develop clear, inspiring briefs for campaigns, content, and wider marketing activity.
- Own and coordinate the marketing calendar, ensuring activity is well planned, on track, and seamlessly joined up across teams.
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Influencer Outreach & Gifting
- Help shape and deliver our talent gifting programme, building best-in-class relationships with influencers, talent, and industry contacts globally
- Support the management of our paid talent budget, identifying opportunities to build meaningful, commercially valuable partnerships.
- Help grow our network of talent and creators, ensuring the brand remains culturally relevant and top of mind.
Brand & Campaigns
- Support the planning and delivery of exciting brand events and experiences
- Help coordinate PR strategy and activity, working closely with internal teams and external partners
- Support our social media strategy and day-to-day activity, including content scheduling and posting
- Assist with brand photoshoots from initial planning and organisation through to on-the-day execution
- Bring energy, organisation, and creativity to campaigns, helping ensure every brand touchpoint feels considered and impactful
Performance & CRM
- Work closely with the wider business to support the delivery of performance marketing activity and campaigns
- Support CRM activity across email and other owned channels, helping to drive customer engagement, retention, and long-term brand loyalty
- Use performance insights and customer engagement data to help inform and improve future activity
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What Success Looks Like
- The marketing calendar is well organised, up to date, and nothing falls through the cracks
- We are exceeding our talent gifting targets and being worn by the most in demand talent in the world
- Briefs are clear, timely, and enable the wider team (design, content, PR) to deliver effectively
- Brand events run smoothly, on time, and reflect the brand well
- You've built strong working relationships with the full team, and wider group business support, and are trusted with increasing ownership over time
About you
- Experience in Marketing, Brand, or Fashion (experiencing in influencer outreach and gifting is desirable)
- Strong organisational skills and comfortable managing multiple moving parts at once
- Interest in performance marketing or CRM
- Confident, clear communicator, comfortable liaising across teams and with external partners (PR agencies, gifting partners, event suppliers)
What's on offer?
- Annual bonus scheme
- Bi-Annual Dress Allowance
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- Early Finish Fridays
- Cycle to work scheme
- 40% staff discount across Club L and Lavish Alice products
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhanced maternity and sick pay
- Free snacks, drinks & treats
- Social events
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