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RW Landscaping Ltd

MARKETING & BUSINESS DEVELOPMENT EXECUTIVE

Lincolnshire
Posted about 23 hours ago
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Marketing & Growth Executive

RW Landscaping Ltd | Lincolnshire/Cambridgeshire | Hybrid | Flexible Part-Time to Full-Time

About Us

RW Landscaping Ltd is an established, family-led commercial grounds maintenance, tree surgery, vegetation management, and winter maintenance contractor operating across Lincolnshire, Cambridgeshire, and Norfolk.

We work with public and private-sector organizations including schools, commercial and industrial sites, property/facilities managers, developers, and estates. Safety, sustainability, compliance, and long-term client relationships are central to our “Thrive. Comply. Support.” ethos.

The Opportunity

We’re creating a new in-house Marketing & Growth position to help drive the next stage of the company’s growth.

This isn’t simply a social media role. You’ll work directly with the Director and take ownership of marketing activity with one overriding objective:

  • Generate awareness → leads → opportunities → new business → revenue.

We’re looking for a commercially minded marketing generalist. You don’t need to be an expert in every area below, but should have strong experience in several and be keen to develop the others.

Key Responsibilities

  • Manage and continually improve our WordPress website
  • SEO, blogs, backlinks, case studies, and location/service content
  • Develop visibility across Google and emerging AI search platforms
  • Manage and optimize Google Ads, Meta/Facebook/Instagram Ads, and other appropriate paid campaigns
  • Own LinkedIn, Facebook, Instagram, and YouTube content
  • Develop and manage a consistent content calendar
  • Film projects on-site using cameras/drone equipment and edit professional video content, Reels, and Shorts
  • Help develop the Director’s personal brand and YouTube presence
  • Create graphics, brochures, capability statements, case studies, and marketing materials
  • Maintain consistent branding across vehicles, website, social media, and other channels
  • Identify and research prospective commercial clients and decision-makers
  • Develop B2B lead-generation and outreach campaigns
  • Manage CRM, pipelines, follow-ups, email campaigns, and client nurturing
  • Identify relevant tenders, frameworks, and commercial opportunities
  • Help nurture existing accounts and identify cross-selling opportunities
  • Use AI and automation to improve marketing, research, content, lead generation, and reporting
  • Monitor competitors and identify new marketing opportunities
  • Track leads, conversions, advertising ROI, pipeline value, and revenue generated from marketing activity

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.

Who We’re Looking For

Experience in several of the following would be particularly valuable:

  • SEO
  • WordPress
  • Google Ads
  • Meta Ads
  • LinkedIn
  • Video Editing
  • Content Creation
  • Graphic Design
  • Email Marketing
  • CRM
  • B2B Lead Generation
  • AI Tools

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You’ll be creative, commercially minded, organized, and comfortable working independently. You’ll also need to be happy occasionally visiting operational sites to capture content.

Experience within B2B services, facilities management, landscaping, construction, or similar sectors would be advantageous but isn’t essential.

Formal marketing qualifications are welcome, but we’re more interested in demonstrable skills, creativity, and results.

Flexible Working

This position can initially be part-time with flexible hours, combining home, office, and occasional site working.

For the right person, there is genuine potential to increase hours, responsibility, and remuneration as the role develops, with progression towards Marketing & Growth Manager / Head of Marketing & Growth.

You’ll have considerable freedom to help build our marketing function, introduce new ideas, and directly influence the company’s growth.

How to Apply

Please send your CV along with examples of previous marketing work, campaigns, websites, content, or videos where available.

We’d also like you to answer one question:

“If you joined RW Landscaping tomorrow, what would you do in your first 90 days to help us generate more commercial work?”

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Skills

SEO
WordPress
Google Ads
Meta Ads
LinkedIn Marketing
Video Editing
Content Creation
Graphic Design
Email Marketing
CRM Management
B2B Lead Generation
AI Tools
Market Research
B2B Outreach
Copywriting
Digital Strategy

Location

Lincolnshire, England, United Kingdom

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