LHH (Global)
Marketing Campaign & Content Manager, LHH UKI - Career Transition & Mobility
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Marketing Campaign & Content Manager, LHH UKI - Career Transition & Mobility
As the Marketing Campaign and Content Manager you will be responsible for planning, executing, and managing all lead generation marketing campaigns including creating associated content and insight within UK & Ireland. You will support LHH's key lines of services: Career transition, career development and mobility, and ICEO. You will work closely with internal stakeholders, including the sales and solutions teams, and external vendors to implement lead generation and brand awareness campaigns aligned to our POV on key HR themes.
Reporting to the Head of Marketing of UK & Ireland, you will be responsible for creating and delivering top of the funnel marketing campaigns and nurturing prospects down the funnel to PQL status for the SDR and sales team to pick up and convert.
The creation of original content and insight will be vital to the success of these lead gen campaigns.
Reporting Relationships
Head of Country Marketing, UK & Ireland
Direct Reports
No direct report
Location
London and home working (hybrid work model with min. 2 office days per week)
Valid work permit required, this role does not support visa sponsorship
Travel
<10 %
Languages
English
In this role you can expect to
Key Accountabilities
Lead gen and brand awareness campaign implementation:
- Devise and implement a regular lead gen/brand awareness top of the funnel and measurable nurturing activities.
- Activate multi-channel campaigns to engage and connect with the target audience.
- Use multiple mediums to attract attention, educate and create opportunities.
- Develop top of the funnel leads through a multi-step engagement process to convert them PQL status for the SDR team to pick up.
- Work with the data team to analyse all touch points to optimise current and future campaigns to hit PQL target.
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Content creation:
- Coordinate and contribute to the creation of original content and insights to strengthen lead gen, brand awareness and thought leadership positioning.
- Content creation output to be across various mediums for multi-channel usage.
- Work with Sales and Solution leads to identify relevant content opportunities and work with internal and external stakeholders to create new content.
Campaign effectiveness:
- Implement and measure campaign ROI across multiple marketing channels including 3rd party, paid, web, social media, digital.
- Work closely with internal and external stakeholders – primarily internal marketing, sales, sales enablement, and business development to drive local support for UK & Ireland campaigns.
- Partner with the field sales and marketing teams to ensure there is a constant flow of information, market intelligence and joint messaging outreach.
All About You
- Experience of working in a B2B corporate environment and delivering effective B2B lead gen and brand awareness campaigns
- Min. 3+ years of experience of B2B marketing campaign delivery.
- Creative and customer-centric mindset with an emphasis on high quality delivery.
- Strong project management skills with the ability to manage multiple campaigns and projects simultaneously.
- Excellent communication, interpersonal and negotiation skills to engage internal teams, external vendors, and clients.
- Expertise in leveraging digital marketing, including social media, email campaigns to drive brand awareness, lead gen and nurturing through the marketing funnel.
- Ability to work under pressure, meet deadlines, and deliver high-quality results.
- Analytical mindset with the ability to measure, track, and report on campaign performance.
- Creative thinker with a customer-centric approach.
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What we offer
- Growth opportunities within a HR Solutions global leader.
- We prioritise learning to stay agile in an increasingly competitive business environment.
- We foster an open-minded environment where people spark new ideas and explore alternatives.
- Great benefits.
- Contract Type: Full time.
- Hours: 37.5 hours per week.
About LHH
LHH empowers professionals and organisations to achieve bold ambitions and secure lasting impact through unique advisory services and talent solutions.
Our full suite of offerings connects solutions that are traditionally siloed, making LHH your single talent partner. In a rapidly evolving landscape with complex challenges, we create value across the entire professional talent journey. From hiring great people, developing skills and nurturing leaders, to advancing individuals to the next stage of their careers, LHH makes talent your competitive edge.
We believe the future of work lies at the intersection of exceptional human care and innovation. Powered by science, technology, and proprietary data analytics, LHH’s approach is crafted to align with your business strategy and culture, delivering powerful, sustainable, and measurable impact.
LHH has a team of over 12,000 professionals, across 60+ countries and more than 50 years of experience. As part of the Adecco Group, we bring together global excellence, local knowledge and centralised coordination for thousands of companies and millions of people worldwide.
LHH is an Equal Opportunity Employer.
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