Eque2
Marketing Campaigns Manager
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About Eque2
Eque2 is a leading provider of industry-specific cloud software solutions for the construction, contracting and housebuilding sectors. With over 25 years of experience and more than 3,000 customers across the UK and Ireland, we support businesses of all sizes, from growing contractors to large enterprise organisations.
Our software solutions cover the full project lifecycle, including construction accounting, commercial management, estimating, maintenance and housebuilding systems. Our cloud-based solutions span construction accounting, job costing, contract management, estimating, maintenance/service management and construction-specific ERP, integrating seamlessly with platforms such as Sage 50, Sage 200, Sage Intacct and Xero.
As an employer, Eque2 is proud to foster a supportive, collaborative and forward-thinking culture. We value respect, creativity and personal development, offering opportunities to grow your skills while working on meaningful, industry-leading solutions. Recognised as a Great Place to Work for three consecutive years, we provide a flexible and inclusive environment where people are encouraged to thrive.
Role Overview
We are looking for an experienced and proactive Marketing Campaigns Manager to support the SMB Marketing Manager in delivering our day-to-day marketing activity. This is a hands-on role for someone who enjoys bringing multi-channel campaigns to life, creating high-quality content, and collaborating closely with sales and product teams to drive revenue and increase market share.
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The ideal candidate will be organised, a collaborative marketer who thrives in a fast-paced environment, takes pride in delivering accurate, impactful campaigns, and is motivated by producing marketing activity that delivers real business results.
Key Responsibilities
- Deliver multi-channel marketing campaigns in line with the marketing plan, including email, landing pages, direct mail, social media, paid media, and other relevant channels.
- Develop high-quality, engaging content and copy including emails, blogs, factsheets, playbooks, guides, and landing pages.
- Ensure all content reflects our tone of voice and messaging, while tailoring to different audience segments.
- Work closely with the Go-To-Market and sales teams to produce effective supporting collateral for proposals, presentations, and sales conversations.
- Collaborate with sales, account management, and product teams to communicate campaign objectives and assets, and to identify new, industry-aligned angles.
- Brief designers and contribute to creative concepts or create engaging campaign imagery using Canva where appropriate.
- Monitor campaign performance, report on results, and make data-led recommendations to improve impact and ROI.
- Organise marketing collateral for exhibitions and events, attending on-site where required to ensure smooth execution.
Required Experience & Skills
- Minimum 3 years’ experience in a B2B marketing role, ideally within the software or technology sector.
- Collaborative team player with a positive, can-do attitude.
- Proficient in email marketing and automation tools.
- Experienced with CRM and marketing platforms, including ClickDimensions, Microsoft Dynamics CRM, and Lead Forensics or similar (training will be provided on specific systems).
- Confident user of Microsoft Word, PowerPoint, and Excel.
- Excellent copywriting skills with strong attention to detail.
- Effective communicator, comfortable working with sales teams, stakeholders, and agencies.
- Highly organised, proactive, and adept at multitasking and meeting deadlines.
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Advantageous
- Exposure to the construction industry (beneficial but not essential).
- CIM qualification or working towards one (training and certification support available).
- Experience with paid digital marketing tools such as Google Ads, Microsoft Advertising (Bing) or LinkedIn Ads.
Equal Opportunities Employer
At Eque2, we believe great people can come from all backgrounds and experiences. We are committed to creating a workplace where everyone feels welcome, supported, and able to be themselves. We encourage applications from all suitably qualified candidates and are proud to be an equal opportunities employer.
We'd Love to Hear From You
If you're passionate about building strong customer relationships, delivering great service, and making a real impact, we'd love to hear from you. Apply today and find out what a career at Eque2 could look like for you.
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