Ascot Racecourse
Marketing Campaigns Manager - FTC maternity cover
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Marketing Campaigns Manager (FTC Maternity Cover)
We are currently seeking a Marketing Campaigns Manager (FTC Maternity Cover) to join our creative and vibrant Marketing team, based in our offices at the racecourse in Ascot, Berkshire.
As the Marketing Campaigns Manager, you will be responsible for planning and delivering a variety of marketing campaigns to support the business with a core focus on driving ticket volume and revenue for Royal Ascot and our 21 Ascot Racedays through paid, earned and organic media.
You will be analytical and creative in equal measure and will have experience of media planning, creative development, digital platform management, insights and analytics. Ideally you will have a consumer marketing background, even better if that’s from selling events and experiences – but most important is a passion for creating engaging and effective consumer campaigns.
This is a full time, temporary position for 12 months from October 2026.
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What you’ll be doing
- Be responsible for day-to-day implementation of marketing strategy and plan for core and enhanced Ascot Racedays (outside of Royal Ascot)
- Assist Marketing Campaigns Lead with the implementation of the Royal Ascot marketing strategy and non-racing consumer events to drive ticket sales
- Work closely with the wider campaigns team to deliver an effective communications plan
- Work closely with media agencies to ensure campaigns are optimised for performance to meet campaign objections and KPIs
- Provide campaign reporting to measure success and analyse campaign performance
- Manage the relationships with local media partners and publications to plan and deliver our raceday campaigns
- Work with Content and Production teams on a day-to-day basis to ensure the Ascot brand and products are effectively positioned through our channels
- Work closely with other departments to support campaigns across Events, Memberships, Partnerships and Retail
- Support the Marketing Campaigns Lead by acting as a customer champion and provide insight that informs business change
- Identify growth opportunities to attract new customers; improve loyalty, frequency and spend
- Act as a brand guardian to ensure consistency across communications and collateral
- Manage and mentor Marketing Campaigns Executive as a direct report
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Skills and experience you can bring
- Previous proven experience working in a consumer marketing role
- Agency management experience
- Exceptional communication and organisational skills
- Experience using workflow management tools and able to manage rolling plans
- A keen interest in consumer brands, keeping up with current trends and always looking for the ‘what else?’
- A rounded knowledge of the media market, understanding key trends and insights across all digital and ATL channels
- Working knowledge of and an interest in horse racing or sport is desirable but not essential
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