Finsbury Food Group
Marketing - Category Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Location
Hybrid – ideally located near our Manchester, Sheffield, or Scottish sites
Shift
Monday - Friday
Salary
Competitive
We have a new opportunity for a Category Manager to join our Marketing team within Finsbury Food Group.
Finsbury Food Group is one of the UK’s leading speciality bakery manufacturers. We continually raise quality, innovation, and operational standards while building long-term, trusted relationships across retail, foodservice, and brand partnerships. Our portfolio spans a wide range of bakery categories—from market-leading retailer own-brand products to beloved licensed and branded ranges—produced across our nationwide network of bakeries.
This is an exciting time to join us. With an ambitious brand growth agenda and a packed pipeline of development activity across our key categories, you’ll play a vital role in elevating brand presence, strengthening customer engagement, and supporting the successful delivery of commercial targets.
To be successful in this role, you will be responsible for:
- Translating shopper and market data into actionable insights that drive category growth for FFG and our retail partners.
- Combining data analysis, category strategy, and customer-facing leadership to influence ranging, merchandising, pricing, and promotional decisions.
This is what you’ll actually do!
As a Category Manager, you will:
- Lead the development, socialisation, and delivery of a dynamic, insight-driven Category Strategy, using analysis of shopper behaviour, market trends, and competitor activity to identify opportunities for growth.
- Build and manage strong, influential relationships with key retail partners, while collaborating closely with the Brand Team to integrate category, market, and consumer insights that drive innovation.
- Translate multiple data sources into clear, compelling, insight-led stories for both customers and internal stakeholders, and develop a deep understanding of shopper missions, behaviours, and drivers to ensure the voice of the shopper informs decision-making.
- Lead shopper insight projects to deliver actionable commercial recommendations, while setting and maintaining high performance standards, taking ownership of objectives, and delivering quality outcomes.
- Support the development of people and talent through coaching, feedback, and fostering an inclusive, engaging team environment.
- Demonstrate strong business awareness through understanding the strategic plan, interpreting financial and market data, and recognising the importance of governance and partnerships.
- Support and communicate change effectively, maintaining team focus and resilience, and collaborate across stakeholders by using data-driven insights to influence decisions and build positive, high-performing relationships.
- Work closely with brand, sales, and development teams.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Ideally this is you!
- Previous experience in a Category Management role
- Experience working with customers, partners, and cross-functional teams
- Understanding of category strategy fundamentals
- Strong organisation and communication skills
- Creative thinker with exceptional attention to detail
- Positive, proactive, and eager to learn
- Customer and consumer focused with the ability to deliver at pace
- Collaborative team player, able to build effective relationships
- Capable of managing multiple priorities simultaneously
- Comfortable with multiple data sources
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What’s in it for you?
- Enhanced Maternity & Paternity Leave to allow quality time with your new arrival!
- Enhanced Pension Scheme for our employees
- Death in Service Benefit
- Free Employee Assistance Programme (open to colleagues and their families)
- Retail discounts accessible via our Benefits Hub platform!
- Refer a Friend Scheme (up to £300 per referral – T&C’s dependent)
- Employee Recognition Awards
- Extensive Learning & Development opportunities (including opportunities for sponsored professional memberships and our own in-house development course!)
- An opportunity to be part of a fantastic, growing organisation.
Head over to our LinkedIn page to find out more!
Our vision is to be the leading specialty bakery group in the UK, and we want the best people in place to achieve this.
Our continued success is built entirely on the talented people who work here, so employee development is important to us because everyone is a valued member of the team, and we want every individual to have the skills and capabilities to achieve both your own personal goals and our business goals. We want good people to join our company, to help our company continue to go from strength to strength. If this sounds like you, please get in contact to learn more!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills