Westmorland Family
Marketing Co-ordinator
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We're looking for a Marketing Co-ordinator to join our team at Westmorland Farmshop & Co., a business that has been doing things differently on the motorway since 1972.
This is a role for someone who loves the craft of marketing (the planning, the storytelling, the detail) and who wants to do it somewhere with a genuine story to tell. You'll be part of a small, close-knit marketing team based at our Family Office in Penrith, working across digital channels, social media, on-site campaigns and creative content to bring the Westmorland brand to life.
We're a food and hospitality business rooted in place, people and proper craft. If that kind of work excites you, read on.
Role & Responsibilities
- Plan and coordinate marketing campaigns across digital and on-site channels, managing timelines, assets and channel deployment from brief to delivery.
- Own our social media channels — developing content schedules, publishing posts, managing engagement and keeping platforms active and on-brand.
- Work closely with the Marketing Manager and Creative team to develop content, brief design work and contribute to copywriting across all channels.
- Manage website content and support paid digital campaigns across platforms including Google, Meta and LinkedIn, using performance data to identify opportunities and share insights.
- Champion strong brand and marketing standards across the business, collaborating with internal teams to ensure activity is consistently and effectively implemented across all locations.
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About You
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- You're a naturally curious storyteller with a genuine passion for marketing and an eye for what makes people stop and take notice.
- You bring warmth, graft and courage to everything you do - not just as words on a page, but in the way you work with others, take initiative and keep going when things get tricky.
- You're highly organised and thrive in a fast-paced environment, managing multiple projects without losing your attention to detail or your commitment to doing things well.
- You communicate confidently both in writing, in person and across the business, and you're the kind of person who brings ideas to the table and follows them through.
- You keep one eye on the horizon, staying curious about where marketing is heading, how digital platforms are evolving and what creates truly memorable experiences. And you care about the places and people behind the stories you tell.
- You have hands-on experience in a marketing role and a track record of bringing ideas to life in ways that resonate.
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