Barclays
Marketing Communication Executive
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Job Description
Purpose of the Role
To develop and implement marketing strategies to promote brand, products, and services across various markets.
Accountabilities
- Development and implementation of marketing strategies and delivery that aligns with the bank's business objectives and are informed by market research, customer needs, and competitive landscape.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well-defined outcomes, as needed.
- Development of compelling and targeted content for various marketing channels, including print, media, and related collateral, if needed.
- Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
- Management of the marketing budget, allocating resources to maximize ROI.
- Defines marketing vision, sets goals, clarifies objectives, and works across organizations to achieve specific, well-defined outcomes.
Analyst Expectations
- To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
- Requires in-depth technical knowledge and experience in their assigned area of expertise.
- Thorough understanding of the underlying principles and concepts within the area of expertise.
- They lead and supervise a team, guiding and supporting professional development, allocating work requirements, and coordinating team resources.
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviors to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviors are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
- OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
- Will have an impact on the work of related teams within the area.
- Partner with other functions and business areas.
- Takes responsibility for end results of a team’s operational processing and activities.
- Escalate breaches of policies/procedure appropriately.
- Take responsibility for embedding new policies/procedures adopted due to risk mitigation.
- Advise and influence decision making within own area of expertise.
- Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation, and codes of conduct.
- Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisation's products, services, and processes within the function.
- Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
- Make evaluative judgments based on the analysis of factual information, paying attention to detail.
- Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
- Guide and persuade team members and communicate complex/sensitive information.
- Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.
- All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
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Join Us
Join us as a Marketing Communication Executive at Barclays, where you'll support the planning, development, and delivery of integrated, customer-focused marketing campaigns across our range of banking products. Working closely with our team of Communications Managers, agencies, and stakeholders, you’ll play a key role in coordinating multi-channel activity from briefing through to campaign launch, ensuring campaigns are delivered on time, within budget, and in line with brand legal, and regulatory requirements. You’ll support campaign performance monitoring, and work with the team to identify opportunities to improve future activity through insights and learning. The successful candidate can manage competing priorities in a fast-paced environment, maintaining solid attention to detail across projects. You will require excellent organizational skills, stakeholder management, and the ability to keep campaigns on track from briefing through to execution.
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Essential Skills
- Previous experience in Marketing and Communications, with a good understanding of campaign delivery and stakeholder management.
- Experience working across digital marketing channels, such as email, web, paid media, social media, or mobile apps.
- Knowledge of campaign planning and execution, including coordinating activity from briefing through to delivery.
- Good attention to detail, with experience ensuring all communications adhere to brand and regulatory guidelines.
- Excellent organizational and communication skills, with the ability to collaborate effectively with internal stakeholders, creative teams, and external agencies.
- Ability to review and assess creative campaign assets, to ensure alignment with campaign objectives, customer outcomes, and brand standards.
Highly Valued Skills
- Understanding of the regulatory environment and the importance of ensuring marketing communications comply with relevant policies, procedures, and governance requirements.
- Experience using Workfront to support campaign planning, tracking, and delivery.
- Experience supporting multi-channel marketing campaigns across customer acquisition, engagement, or retention activity.
- Knowledge of marketing communications, CRM, or lifecycle marketing.
- Understanding of campaign performance, reporting, and optimization.
Assessment
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.
Location
This role can be based in either Glasgow or Edinburgh.
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