Glasdon Group Limited
Marketing Communications Analyst
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Department: Marketing
Location: Blackpool, Lancashire
Reports To: Marketing Communications Team Leader
Responsible for: This role does not include direct line management responsibilities.
About Us
The Glasdon Group is a market leader in the design, marketing, and supply of environmental and safety products. Driven by a commitment to innovation and excellence, we deliver high-quality solutions that support a cleaner, safer environment.
Purpose of the Role
You will support a broad range of marketing activities across Glasdon's channels, from advertising, direct mail and trade shows to social media, website content and other marketing materials. Combining strong communication skills with an analytical approach, you will help attract new customers, strengthen existing relationships, and use performance data to continually improve how we reach our audiences.
Key Tasks
- Exhibitions & Events: Support the marketing and promotion of Glasdon’s attendance at trade shows and industry events.
- Advertising: Coordinate print advertising and help manage the Company’s LinkedIn presence in line with the team’s content strategy.
- Content & Copywriting: Write clear, engaging copy for a range of marketing materials, including newsletters, website content, case studies and brochures. Produce the Company’s regular newsletter, supporting internal as well as external communications.
- Direct Mail: Coordinate direct mail campaigns to customers, prospects and event contacts. Work with external mailing houses to track print production and guarantee timely postage schedules.
- Research: Research industry topics, competitors and market trends to inform marketing activities.
- Reporting: Monitor and report on marketing and campaign performance. Test and optimise campaigns (e.g. A/B testing) and make use of AI-powered reporting tools to support insights and recommendations.
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Key Objectives
- Deliver agreed marketing campaigns and materials – across exhibitions, advertising, direct mail and content – on schedule and to brief.
- Grow the Company’s LinkedIn presence and engagement against agreed quarterly targets.
- Produce a range of content and marketing materials.
- Support an increase in customer and prospect engagement generated through marketing activities.
- Deliver regular performance reports with insights and recommendations within agreed deadlines.
The above lists are not exhaustive and may evolve with the role and business needs.
Person Specification
Essential Skills & Attributes
- Excellent written communication skills, with a strong eye for detail and accuracy.
- A proactive, can-do approach and a genuine willingness to learn and develop.
- Good organisational skills, with the ability to manage several projects and priorities to deadlines.
- A good understanding of social media platforms and general IT.
- The curiosity to research complex subjects and present them as clear, engaging content.
Desirable
- Experience with SEO tools and web analytics platforms (e.g. Google Analytics, Search Console).
- Experience of B2B marketing and content writing.
- Familiarity with content management systems (CMS).
- Working knowledge of Microsoft Excel for data analysis.
- Experience with email marketing platforms (e.g. Mailchimp).
- Experience with marketing automation tools.
- Familiarity with AI-assisted content drafting and other AI tools relevant to marketing.
- Awareness of generative search tools and Generative Engine Optimisation (GEO), and how AI is changing how people search for information.
- Awareness of GDPR and data protection requirements as they relate to marketing activity (e.g. email and direct mail).
- Experience adapting content for different regions, markets or languages.
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Qualifications
Ideally a 2:1 degree in Marketing or Business related degree, and/or strong A-Level results in English Language and/or Maths/Science.
Working Hours
Full-time, permanent position.
- Monday to Friday, 9:00am – 5:00pm. (Flextime available)
- 30-minute lunch break.
- Monthly pay in arrears (by the 28th of each month). Please note, this position does not offer visa sponsorship.
Salary & Benefits
- Competitive starting salary.
- 33 days paid holiday (rising to 38 with service).
- Flexible holiday booking in 30-minute blocks.
- Buy/sell up to 5 days holiday annually.
- Performance bonuses.
- Final salary pension scheme (after min. 2 years).
- NEST pension scheme (from 3 months).
- Life insurance (after min. 2 years).
- Private health insurance (after min. 1 year).
- Health cashback plan.
- Sick pay scheme.
- Employee Assistance Programme (EAP).
- Compassionate leave.
- Relocation support loans.
- Long service awards.
- Subsidised on-site café and social space.
- Free on-site parking.
- Special occasion gifts.
- Cycle to Work scheme.
- On-site gym and changing facilities.
- Team building activities.
- Flexitime work pattern.
- Company events.
- EV charging points (at cost).
- Paid charity days and fundraising events.
- Social activities.
- Career progression opportunities.
- Skills development and professional study support.
- Comprehensive training programmes.
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