Wire and Sky Ltd
Marketing & Communications Coordinator
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About Wire & Sky
Wire & Sky is a leading urban aerial adventure tourism company delivering world-class unforgettable experiences across unique urban locations. Our primary focus for this role is our flagship site, Summit Ally Pally, a 60-minute guided tour on top of the UK’s highest roof walk, sat 130 metres above sea level, on top of the iconic Alexandra Palace. As the business continues to scale, there is significant potential for this role to expand across the wider Wire & Sky portfolio, offering excellent long-term career growth.
About the Role
We are seeking an organised, tech-savvy Marketing & Communications Coordinator to join our team. This is a pivotal mid-level role acting as the central operational hub connecting strategic management, external content creators, and on-site delivery teams.
You will take full ownership of day-to-day social scheduling, asset creation, newsletter execution, asset organisation, and cross-departmental communications, ensuring our high-energy brand is seamlessly represented across every channel.
Key Responsibilities
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Social Media Scheduling & Management
- Own the multi-platform organic social calendar for Summit Ally Pally.
- Prepare, caption, and schedule content using dedicated social management tools (preferably Buffer).
- Perform basic photo and video editing for social posts.
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Content & Asset Creation
- Utilise Canva to create, edit, and format eye-catching digital assets and short-form media for social posts, campaigns, and promotional collateral.
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Email Marketing & Newsletters
- Compose, design, send, and track performance metrics for subscriber newsletters using Mailchimp to drive bookings, customer retention, and engagement.
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Workspace & File Management
- Maintain meticulous folder architecture, file naming conventions, and digital asset structures inside Google Drive.
- Ensure clean tracking and data management using Google Docs and Google Sheets, alongside familiarity with traditional Microsoft Office tools (Excel and Word).
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AI Tool Integration
- Utilise Gemini to refine copywriting variants, brainstorm creative content hooks, and streamline administrative workflows.
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Project Coordination
- Use collaborative project management tools—such as monday.com or Google project tools—to track campaign milestones, manage deliverables, and keep cross-team projects on schedule.
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Shoot Briefing & Coordination
- Draft clear, concise creative briefs for on-site photography and videography shoots, setting structured expectations for freelance creators.
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Cross-Team Communication
- Act as the main liaison facilitating daily updates, feedback loops, and asset hand-offs between our Paid Ads Account Manager, Commercial Manager, Operations team, and freelance creators.
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Brand Growth Support
- Support the Commercial Manager as marketing workflows scale from Summit Ally Pally toward broader Wire & Sky brand expansion initiatives.
KPI Agreements
- Contribution to booking and sales growth
- Follower growth
- Engagement metrics
- Email marketing performance metrics (open rates, click-through rates, and conversions)
- On-time content delivery and asset creation targets
- Campaign and project schedule adherence
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Skills and Experience Required
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Relevant Experience
- 1–3 years in a marketing, social media, or project coordination role. Background experience in active tourism, hospitality, attractions, or events is a distinct advantage.
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Google Workspace & Office Suite
- High proficiency across Google Workspace (Docs, Sheets, Drive) with a strong emphasis on clean file management, folder structures, and sheet tracking. Previous experience using Microsoft Excel and Word is expected.
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AI Tools
- Confidence utilising AI tools like Gemini for workflow optimisation and content generation.
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Social Media & Scheduling
- Experience managing and scheduling social media channels, ideally using tools like Buffer. Proficiency in basic photo/video editing and resizing for social media posts.
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Newsletter Platforms
- Proven experience composing, sending, and tracking email marketing campaigns, preferably using Mailchimp.
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Design Tools
- Competence using Canva for quick-turnaround asset creation, graphic tweaks, and visual coordination.
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Project Management
- Hands-on experience using project management platforms, preferably monday.com or Google-based workflows, to manage tasks and track progress.
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Organisational Excellence
- A natural knack for structure, meticulous asset organisation, clear documentation, and efficient tracking.
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Communication & Coordination
- Exceptional written and verbal communication skills, with the confidence to set clear briefs, establish boundaries with freelance creatives, and coordinate smoothly across fast-moving internal teams.
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