AJ Bell
Marketing Communications Executive
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Job Description
We're looking for a Marketing Communications Executive to join our Marketing team and help shape how financial advisers experience AJ Bell. You'll create clear, engaging campaigns that help advisers understand our proposition, connect with AJ Bell and ultimately help more people feel good about investing.
It's a varied, hands-on role where you'll work across email, social media, web, CRM, webinars and events, taking campaigns from idea through to delivery and using data and insight to continually improve their impact.
What does the job involve?
Working with colleagues across Marketing, Sales, Product, Investments and Technical, you'll:
- Plan and deliver integrated marketing campaigns that drive adviser awareness, engagement, leads and registrations.
- Create targeted email campaigns, nurture programmes and automated customer journeys using HubSpot.
- Develop audience segmentation and personalisation to make our communications more relevant and effective.
- Create engaging social media content across LinkedIn, YouTube and X, working with internal experts and external contributors.
- Develop and optimise adviser-facing webpages, landing pages and digital content.
- Support the promotion of webinars, events and other adviser initiatives.
- Use campaign, CRM, website and social data to understand what's working and identify opportunities to improve performance.
- Use A/B testing, behavioural insight and audience data to test ideas and optimise campaigns.
- Produce reporting and performance insight, turning data into clear recommendations for stakeholders.
- Work closely with our Design and Distribution teams to maximise the reach and impact of campaigns.
- Use AI-powered tools, including Microsoft Copilot, to support research, planning, content creation, reporting and optimisation.
- Make sure marketing activity is accurate, high quality and delivered in line with AJ Bell's governance, regulatory and Consumer Duty requirements.
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What are we looking for?
We're looking for someone who enjoys combining creativity with data and has experience delivering marketing activity across a range of channels.
You'll have:
- Experience delivering multi-channel marketing campaigns.
- A good understanding of campaign management, audience segmentation, lead generation and performance measurement.
- Experience using CRM and marketing automation platforms, ideally HubSpot.
- Experience working with social media platforms such as LinkedIn, YouTube and X.
- Strong written and verbal communication skills, with the ability to create clear, engaging content for different audiences.
- An analytical mindset and the ability to turn campaign data into practical recommendations.
- Strong organisation and attention to detail, with the ability to manage multiple priorities and deadlines.
- The confidence to build relationships and work collaboratively with stakeholders across the business.
- An interest in using technology and AI to find smarter and more effective ways of working.
- Experience with HTML and content management systems such as Drupal would be useful, but isn't essential.
If you're a marketer who enjoys creating great campaigns, experimenting with new ideas and using insight to make them better, we'd love to hear from you.
About AJ Bell
At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.
We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.
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Today, over 762,000 customers trust us to manage more than £121.5 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.
We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026, a reflection of our supportive and collaborative culture.
What we offer
- Competitive starting salary depending on experience
- 25 days holiday, increasing with service + buy/sell scheme + bank holidays
- 6% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Free onsite gym
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
Life at AJ Bell
- Regular social events including summer and Christmas parties
- Learning and development opportunities tailored to you
- Casual dress code
- Friendly, supportive team environment
Our ways of working
We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.
For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.
Inclusion & diversity
We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.
We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.
Business Areas: Marketing
Location: Manchester
Department: AJ Bell Investcentre Marketing
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