Fladgate LLP
Marketing Communications Executive
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We’re on the lookout for an exceptional individual to join our Business Development and Marketing team.
Our team is characterised by its entrepreneurial spirit and agility, and we're seeking colleagues who are equally ambitious, smart, and curious. The latest role we're offering provides plenty of room for growth and creativity within a successful and rapidly expanding firm. If you're a high-energy individual looking for an opportunity to thrive, we encourage you to apply and join us on our journey.
Working with the Senior Marketing Manager & Internal Communications Manager in the close-knit Marketing & BD Team, your wide-ranging role is responsible for assisting in the execution of the firm’s digital marketing & internal communications strategies. The role involves collaborating with the internal teams and external agencies, in addition to key internal stakeholders. Deliver digital marketing activities to further promote the firm’s brand, reputation and client base in alignment with the agreed marketing plans.
Key Responsibilities
- Support the day-to-day management and continuous development of the firm’s website and social media channels, including LinkedIn and Instagram, ensuring content is engaging, accurate and aligned with the firm’s brand and strategic objectives.
- Maintain a strong understanding of the social media landscape, particularly within a professional services and B2B environment, providing insights and recommendations to maximise engagement, reach and brand awareness.
- Work closely with the Internal Communications Manager to plan, draft, coordinate and deliver internal communications, managing content calendars and liaising with stakeholders across the firm.
- Assist with the maintenance, development and optimisation of the firm's intranet and associated SharePoint sites, ensuring content remains current, relevant and user-friendly.
- Create high-quality marketing and communications materials, including social media graphics, brochures, presentations, digital assets and other branded collateral, utilising tools such as Canva and other design platforms.
- Support the production of multimedia content, including basic video creation and editing, ensuring all outputs adhere to the firm's brand guidelines and tone of voice.
- Develop engaging copy for a variety of channels, including social media, website content, internal communications, event promotions and marketing campaigns.
- Coordinate and maintain the firm's social media content schedule, working closely with the Senior Marketing Manager to ensure a consistent and strategic approach to content planning and delivery.
- Support the execution of SEO initiatives and digital marketing projects, collaborating with external agencies and internal stakeholders to improve online visibility and performance.
- Monitor and report on the performance of digital marketing and social media activity, using analytics tools to provide insights and recommendations for continuous improvement.
- Assist with the creation, coordination and distribution of client-facing marketing collateral, managing projects from initial concept through to final production.
- Provide administrative and organisational support across marketing and communications activities, effectively managing competing priorities and deadlines.
- Utilise marketing and business development systems, including Vuture, SharePoint and InterAction, to support events, mailings, campaigns and wider business development initiatives.
- Build strong relationships with partners, lawyers and business services teams to deliver effective communications, marketing campaigns and strategic projects.
- Provide additional support to the wider Business Development & Marketing team as required, contributing to departmental projects and firmwide initiatives.
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Person Specification
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- Excellent written and verbal communication skills, with the ability to produce high-quality, engaging and audience-appropriate content. Attention to detail is essential, with excellent proofreading, editing and drafting capabilities.
- Professional, personable and credible, with the confidence to communicate effectively and build relationships with stakeholders at all levels of the organisation.
- Strong interpersonal and influencing skills, with the ability to develop trusted working relationships at all levels across the business.
- Demonstrates initiative, creativity and a proactive approach, identifying opportunities to add value and drive continuous improvement.
- Highly organised and able to manage multiple priorities, deadlines and competing demands while maintaining a calm and professional approach.
- Ability to work independently, take ownership of tasks and projects, and consistently deliver work to a high standard and within agreed timeframes.
- Commercially aware, with an interest in the legal sector and an understanding of how marketing and communications activities support business development objectives.
- Strong research and analytical skills, with the ability to monitor market trends, identify opportunities and translate insights into effective communications and campaigns.
- Comfortable using technology and digital platforms, including social media and communication tools, with a willingness to embrace new technologies and innovative approaches.
- A collaborative team player who enjoys working with others to deliver successful projects and achieve shared goals.
- Sound judgement, professionalism and discretion, with a commitment to maintaining high standards of accuracy, quality and client service.
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