Principality Building Society
Marketing Communications Lead (12m FTC)
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About Principality
At Principality, we want you to feel welcome from the moment you join us. You’ll be part of a friendly, supportive culture where people are encouraged to be themselves, do meaningful work and feel connected to our purpose, our customers and the communities we serve.
📍Cardiff | 🏢Hybrid | ⏰35 hours per week | 💷From £35,000 DOE
Role Overview
Shape communication that make a real difference to our members
Within this truly dynamic position you will be responsible for the development and delivery of the business contact strategy and/or industry campaigns across all channels for your specific area. You will manage the planning, delivery and optimisation of customer communications to meet channel, product, brand and business plans.
Key Responsibilities
- Experience of delivering email or direct mail communications including an understanding of 121 communication data best practices.
- Accountable for the development and production of marketing communications.
- Identifying objectives and evaluation mechanisms for all communication activities, reporting on performance against these measures and identifying opportunities for improvements.
- Provide consultancy and advice to the broader business on business communications best practice.
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Requirements
What we’re looking for:
- Experience across a number of channels, one of which must include experience in either email or direct mail 121 communication development.
- Good understanding of regulatory framework within financial services.
- Good communicator and the ability to influence and negotiate at a senior level.
- Proficient in Microsoft Office Suite and 3rd Party Email platform (like Dot Digital).
- Commercially astute business manager with strong marketing experience, preferably within financial services.
- Delivery and evaluation of communications activities and marketing campaigns demonstrating a commitment to improvement in the use of communication tools and working efficiently and effectively.
- A track record in tracking communication campaigns through to converted sales.
- Demonstrable experience of managing external creative communications/development and media agencies on a day-to-day basis.
It would be helpful if you also have:
- Experience in financial services or another regulated environment.
- An understanding of the financial services regulatory framework.
- Experience across several marketing channels, including digital, SEO or PPC.
- A relevant professional marketing qualification.
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Benefits
What you can look forward to
- A place to belong with an award-winning employer that values inclusion and wellbeing.
- Flexible working – a hybrid approach with at least 8 days per month in the office.
- Collaborative culture – an encouraging environment where your ideas can make a real impact.
- Great benefits – supporting your physical, mental and financial wellbeing.
To hear more about working at Principality and our Benefits package, read all about us on or our Careers Page - What we offer | Careers | Principality and LinkedIn- Principality Building Society: Posts | LinkedIn
Interview Process
- This advert closes on 30/09/2026
- You’ll hear from us by 02/10/2026
- Interviews will be from 05/10/2026
‘the dates are a guideline and are subject to change’.
If you’re looking for a place where you can grow, feel supported and make a real difference, we’d love to hear from you.
We reserve the right to close this vacancy early should we receive a high volume of applications
If you have any questions in relation to this role, please contact the recruitment team at -recruitment@principality.co.uk
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