Berkeley Croft
Marketing & Communications Lead - Private Markets
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Marketing & Communications Lead
We are working with a highly regarded and growing European private markets investment firm to appoint a Marketing & Communications Lead.
This is a senior, highly visible role with responsibility for shaping and delivering the firm's marketing strategy as it enters its next phase of growth. Working closely with the senior leadership and investment teams, the successful candidate will take ownership of how the business, its investment capabilities and future strategies are positioned to institutional investors and the wider market.
This is not a role for someone who wants to manage a large internal marketing team. It requires an experienced, hands-on marketer who is equally comfortable setting the strategy, writing and developing content, managing senior stakeholders and ensuring projects are delivered.
The Role
You will have broad responsibility across the firm's marketing activities, including:
- Owning and delivering the overall marketing and communications strategy.
- Developing the firm's positioning and messaging to support institutional fundraising and continued business growth.
- Leading the marketing workstream around future fundraises and ensuring investor-facing materials are compelling, consistent and delivered to schedule.
- Supporting the launch of new investment strategies, including proposition development, messaging, brand architecture and go-to-market planning.
- Working closely with investment professionals to translate complex investment concepts into clear and credible external communications.
- Developing and managing the firm's content and thought-leadership programme across articles, market commentary, case studies, newsletters, social media and other channels.
- Taking ownership of the firm's brand and ensuring consistency across investor communications and external channels.
- Managing the firm's digital presence, including its website, email marketing, social media and associated analytics.
- Overseeing PR, media engagement and external communications.
- Taking responsibility for the marketing of investor events, conferences and other external initiatives.
- Managing a network of specialist external agencies and suppliers across areas such as PR, design, digital, content and events.
- Owning the marketing budget and measuring the effectiveness of marketing activity.
- Ensuring marketing activity operates appropriately within a regulated investment management environment.
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The Candidate
We are looking for an experienced investment management marketer who combines strategic capability with a willingness to remain close to execution.
The successful candidate is likely to have:
- Significant marketing experience within private markets, private credit, alternatives or a closely related investment management environment.
- Strong understanding of institutional investors and the fundraising process.
- Experience supporting the marketing of funds or investment strategies through a fundraising cycle.
- Experience taking a new investment product or strategy to market.
- Excellent written and editorial skills, with the ability to turn technical investment material into engaging and credible communications.
- Experience across brand, content, digital marketing, PR and events.
- A strong network of external agencies, suppliers and financial services marketing specialists.
- Experience operating within a relatively lean or entrepreneurial investment business, where marketing requires both strategic ownership and hands-on delivery.
- The confidence to work directly with senior investment professionals and business leaders, challenge where appropriate and provide clear recommendations.
- An understanding of the regulatory considerations surrounding investment management marketing and financial promotions.
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Experience marketing investment strategies across multiple European markets would be advantageous.
The Opportunity
This is an opportunity to take genuine ownership of the marketing agenda within a successful, entrepreneurial and growing private markets investment firm.
The individual will have significant exposure to senior leadership and the investment team and will play an important role in supporting future fundraising, new strategy launches and the continued development of the firm's institutional profile.
The position is based in London with hybrid working, with a competitive package and benefits.
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