Lloyds Banking Group
Marketing Communications Manager
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JOB TITLE: Marketing Communications Manager
SALARY: £61,344 - £68,160
LOCATION: Bristol, Edinburgh & Halifax
HOURS: 35 hours, full time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
About this opportunity
Are you ready to create bold, best-in-class marketing campaigns that capture attention, drive behaviour change and push the boundaries of what's possible in modern marketing? As a Marketing Communications Manager, you'll play a key role in shaping progressive, innovation-led campaigns across our iconic brands, leveraging emerging technologies, evolving media channels and customer insight to deliver meaningful brand and commercial impact.
Want to hear more? Love integrated media, creativity, innovation and solving complex challenges? This is your opportunity to help shape the future of marketing at Lloyds Banking Group. You'll lead ambitious, high-profile campaigns that challenge convention, embrace new thinking and utilise innovative marketing approaches to improve effectiveness, customer engagement and business performance.
We want energy, ideas, and a 'can-do' attitude. If you're proactive, resilient, and thrive in a fast-paced environment, you'll fit right in. Experience helps, but attitude is everything - bring your best and help Britain prosper.
What will I be doing?
- Media & Creative Campaign Delivery: Lead the end-to-end delivery of integrated media and creative communications campaigns, with a particular focus on large-scale AV-led marketing. Develop and deliver compelling campaigns across TV, BVOD, online video, social, influencer, OOH, digital and owned channels to drive brand growth, customer engagement and commercial performance.
- Matrix Collaboration: Partner across Full Funnels and Accelerator teams to unlock growth and deliver integrated campaigns.
- Creative Excellence: Develop bold, insight-led creative with world-class agencies, delivering distinctive and culturally relevant work that earns attention, wins awards, drives effectiveness and raises the bar for creative excellence.
- Innovation & Transformation: Champion progressive marketing approaches by identifying emerging consumer trends, media opportunities and technologies. Test, learn and scale innovative ideas that improve effectiveness, accelerate growth and help shape the future of marketing within Lloyds Banking Group.
- Line Management: Inspire and guide a high-performing team, fostering collaboration, accountability, and continuous learning.
- Budget Management: Manage budgets with rigor, ensuring accurate planning, PO control, and reporting.
- Governance: Maintain compliance and risk standards, ensuring all activity meets FCA and Group requirements
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Why Lloyds Banking Group
We're transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We're growing, and we'd love you to be part of the journey.
What you'll need
- Campaign Leadership: A minimum of 5+ years' experience developing and delivering high-profile integrated marketing campaigns across multiple channels, with experience operating in progressive marketing environments focused on driving innovation, transformation and continuous improvement.
- AV Focus: Significant experience leading AV-led campaigns across TV, BVOD, online video and broader brand-building activity, with a strong understanding of the role AV plays in driving awareness, consideration and commercial outcomes.
- Creative Development: Proven ability to develop bold, distinctive and effective creative campaigns with leading agencies and senior stakeholders. Experience delivering emotionally engaging, AV-led creative work that resonates with mass audiences and drives measurable business results.
- Media, Innovation & Future Thinking: Deep understanding of both established and emerging media channels, with a passion for progressive marketing and innovation. Experience identifying opportunities to leverage new technologies, consumer behaviours and media trends to create more effective campaigns and drive marketing transformation.
- Collaboration & Leadership: Skilled at navigating complex plans across diverse teams within a matrix organisation, bringing clarity, energy, and solutions to keep delivery on track.
- Change & Influence: Demonstrated experience championing new ways of working, influencing stakeholders and embedding innovative marketing approaches within complex organisations.
- Controls & Governance: Experienced in managing significant budgets and ensuring compliance with FCA and Group risk frameworks, maintaining the highest standards of governance and control.
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This is a place for you
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days' holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Want to do amazing work, that's interesting and makes a difference to millions of people? Join our journey.
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