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Bath Preservation Trust

Marketing & Communications Manager

Bath
£40k/yr
Posted about 17 hours ago
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Bath • 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high-quality, multi-channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

  • Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
  • Campaign development – producing compelling multi-channel campaigns to increase reach and visitor numbers
  • Digital management – updating websites, delivering PPC advertising and leading organic social media
  • Press & PR – preparing press releases and building media relationships
  • Publications & collateral – overseeing leaflets, e-newsletters and key annual publications
  • Audience insight – using data, KPIs and segmentation to inform decisions
  • Line management of the Content Marketing Executive

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About You

We’re looking for a confident communicator with:

  • Minimum three years’ experience in marketing/communications within arts, heritage or tourism
  • Proven success in growing audiences, driving KPIs and delivering commercial impact
  • Strong digital skills across social media, PPC, SEO and content creation
  • Excellent copywriting and storytelling ability
  • Experience managing budgets, contracts and external suppliers
  • Strong analytical skills and understanding of ROI
  • Ability to work collaboratively with staff, trustees, partners and media

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Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

  • Positive, collaborative working culture
  • Flexible working arrangements
  • 34 days annual leave (including public holidays)
  • Employee Assistance Programme
  • Cycle to Work scheme
  • 0% season ticket loans
  • Death in Service benefit

How to apply

Please apply through the website: https://www.bath-preservation-trust.org.uk/get-involved/volunteering-internships-jobs/

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Skills

Strategic Leadership
Campaign Development
Digital Management
Press & PR
Copywriting
Storytelling
PPC
SEO
Social Media Management
Budget Management
Data Analysis
KPI Tracking
Line Management
Stakeholder Management
Content Creation
Audience Segmentation

Location

Bath, England, United Kingdom

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