Sony Europe
Marketing & Communications Specialist - Home Entertainment (FTC)
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Marketing & Communications Specialist
We are looking for a proactive, hands-on Marketing & Communications Specialist to join our Home Entertainment Brand & Product Communications team. Unlike some of our competitors, you will have creative freedoms at Sony. In this high-visibility role, you will work directly with Sony’s flagship product portfolio, driving multi-channel campaign execution, media agency coordination, and website optimization across Europe. You will be positioned at the intersection of campaign delivery, web performance, and media strategy, this role offers an exceptional platform to build expertise.
About You
You should come from a consumer product marketing background. Your ambition and organisation skills will be assets here, and we have the benefit of a huge range of projects we can select from, and we will always aim to provide you with the most exciting and interesting projects to work on.
What You Will Do
Media Strategy, Planning & Agency Management
- Agency & Timeline Oversight: Partner with external media agencies to manage end-to-end campaign timelines, media buys, and delivery tracking across European markets.
- Full-Funnel Campaign Strategy: Assist in shaping and executing ATL and digital media campaigns, ensuring alignment with regional business objectives.
- Creative Adaptation & Briefing: Write sharp creative briefs for agency partners and designers oversee asset adaptation to ensure media assets are optimised for target channels and delivered on schedule.
- Campaign Performance & Analytics: Co-lead campaign post-mortems with media agencies, analysing performance metrics to extract actionable insights for future media allocations.
Brand & Product Communications
- GTM Planning: Support the organisation and coordination of owned channel launch plans, whilst supporting the wider European GTM strategy.
- Strategic Initiative & Creativity: Actively review campaign performance and market trends to pitch creative ideas, proposing strategic adjustments directly to brand teams.
- Project Tracking & Risk Mitigation: Monitor deadlines, identify bottlenecks, and proactively solve issues to keep launches on schedule alongside the Product Marketing Planner.
- Global Collaboration & Presentation: Facilitate smooth communication between Tokyo HQ, Sony Europe and European markets; prepare and deliver clear presentations to align international teams on brand strategy.
Product Toolkit, Content creation
- Toolkit & Creative Content Creation: Partner with the Product Marketing Planner to lead content creation and asset briefings for new model launches, bringing fresh, creative ideas to key product toolkit modules.
- Own Channel Content: Lead creative briefs for owned channel teams, ensuring creative meets brand and product communication objectives in these channels - (web, eCRM & Social content).
- Workflow Optimisation: Own and optimise the translation workflow for European markets to ensure local relevance and best-in-class execution.
- Central Asset Management: Own the process of retrieving and organising central assets from Tokyo HQ, keeping the EU Brand & Product Communications team updated.
- Platform Ownership: Maintain and optimise our asset-sharing platform (Aprimo) to improve how regional markets access and download assets.
- Ad-Hoc Projects: Champion ad-hoc projects, taking ownership of the creative briefing and execution process whilst ensuring project deliverables meet brand objectives.
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Website Optimisation
- Website Project Management: Lead end-to-end website update projects for product launches; drive layout and content decisions to deliver first-class webpage execution, ensuring cross-functional teams deliver on time.
- Data-Driven Optimisation: Utilise Adobe dashboards and collaborate with internal teams to optimise web content and drive traffic for the Home Entertainment portfolio.
- Platform & Syndication Management: Oversee and update content across key digital touchpoints—Sony Europe owned pages, Flixmedia (retail syndication), and Amazon A+ content—ensuring alignment with owned-channel plans.
- Asset Collaboration: Partner with the Product Marketing Planner to secure and optimise high-quality assets that boost website traffic and conversion.
- Homepage & Channel Alignment: Coordinate with Web and Direct to consumer teams to secure homepage space for Home Entertainment products, aligning activations with wider campaigns.
What You Will Bring
- Attention to Detail: Meticulous eye for quality, ensuring flawless execution across all web pages, translated assets, and brand toolkits.
- Paid media channels: Experience and knowledge of Paid Social, Programmatic, Search/SEM, Digital Video ads and campaign execution across full-funnel media channels.
- Media & Agency Management: Experience (or strong foundational knowledge) in coordinating external media agencies, managing media timelines, and evaluating campaign ROI.
- Analytical Thinking: Ability to interpret web performance data and campaign analysis to make informed, data-driven decisions for future activations.
- Creativity & Content Briefing: Ability to bring fresh, creative ideas to campaigns and write clear, high-quality briefs for design and translation agencies.
- Project & Timeline Management: Proven ability to manage complex, end-to-end launch timelines, coordinate cross-functional teams, and keep projects on schedule.
- Proactive Problem Solving: A self-starter mindset with the ability to independently identify project bottlenecks, propose solutions, and pivot strategies when required.
- Stakeholder & Agency Management: Excellent communication and presentation skills, with experience managing day-to-day relationships with external media agencies and global internal teams.
Your New Office
Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.
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Life at Sony
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!
Bring Your Uniqueness to Sony
We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.
We Are Sony Europe
Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.
With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.
Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let’s create the future together.
Equal Opportunity
Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.
Disability Accommodation for Applicants to Sony Europe
Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.
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