Marketing and Community Engagement Executive

Salary: £32,000

Location: London - mainly onsite with some WFH

Permanent

About Nightingale Hammerson

Our charity provides outstanding care and experiences for residents in our care homes. After 185 years, we’re evolving. We’re building a new marketing function to engage communities and drive acquisition so we can help people for the next 100+ years. Our care homes serve the UK Jewish community and the marketing function needs to find creative ways to reach, engage and influence this niche market.

Role purpose

This role is key to building community relationships, and delivering a range of channels to engage our communities and deliver results, from digital to in-person experiences. Help shape and deliver Nightingale Hammerson's brand, marketing and communications strategy and marketing objectives that support organisational goals including increasing sales and fundraising. This will involve engaging our communities to deliver key messages and promote the brand and our propositions.

Responsibilities

Community Engagement

• Help create community engagement plans, implement and deliver the plans, and contribute to the wider marketing strategy
• Deliver engagement and marketing communications to our communities which include:
  • The Jewish community
  • Our local communities
  • The care industry
• Build & grow relationships with organisations such as synagogues and local community groups through communications, phone, email, meeting in person and using events
• Help grow brand awareness and demand of propositions to generate leads from the community either directly or by referral
• Deliver regular comms such as email newsletters and ad hoc communications
• Deliver strategic messages to our community to promote our brand, propositions and events
• Identify new opportunities to engage our communities
• Report on community engagement outcomes and other reporting such as newsletter performance, or competitor insights
• Manage enquiries effectively from our community and partners

General marketing and communications

• Support line manager and the wider Marketing department to deliver the strategy to meet marketing and organisational goals and objectives
• Support development and delivery of marketing and comms campaigns
• Deliver advertising, PR, events, and comms across our owned channels including CRM & email, socials and web
• Work effectively with suppliers including creative, marketing & media agencies, freelancers, printers, photographers and production companies
• Copywriting, creative development and creation of brand images and other assets
• Collaborate on optimising our brand channels including website, social media, and managing CRM contact data
• Contribute to marketing and communications plans and projects
• Collaborate with, and provide marketing support to, other departments such as Resident Services, Fundraising, Care, creating marketing collateral, providing event support and answering queries
• Collaborate with 3rd party partners
• Support the department by delivering occasional internal communications, contributing to meetings and taking on ad hoc projects
• Ensure brand standards are met across all marketing deliverables and other activities including visual identity and tone of voice
• Ensure correct sign off and consent procedures are followed as well as GDPR and advertising standards compliance
• Ensure all activity is cost-efficient working to agreed budgets and following finance processes such as raising purchase orders and setting up new suppliers