Kainos
Marketing Consultant (12 Months FTC)
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Join Kainos and Shape the Future
At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.
We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.
Ready to make your mark? Join us and be part of something bigger.
Job Profile description
Main purpose of the role & responsibilities in the business:
Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.
We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.
What You’ll Do
As Interim Healthcare Marketing Consultant at Kainos, reporting to the Marketing Director, Digital Services, and with a dotted line to the Head of Sales for Healthcare, you will develop and deliver integrated marketing plans that support the growth ambitions of the Healthcare Sector. Working closely with Sales, Account Teams, Alliances, Digital, Content, Events and strategic partners including AWS and Microsoft, you will translate commercial priorities into effective marketing activity that builds reputation, strengthens stakeholder engagement, supports strategic accounts and contributes to growth.
You will lead the planning, activation and optimisation of multi-channel campaigns across the buyer journey, ensuring campaigns are aligned to sector priorities, customer needs and commercial objectives. You will use your healthcare market knowledge and marketing expertise to identify opportunities, shape messaging, support account-based marketing initiatives and drive measurable outcomes.
As a trusted marketing partner, you will build strong relationships across the business, influencing stakeholders and coordinating specialist teams to ensure successful delivery against agreed objectives.
Key Responsibilities
- Healthcare market insight and sector positioning
- You will develop and maintain a strong understanding of the healthcare market, including NHS, public research and life science priorities, healthcare policy, digital transformation programmes and emerging market opportunities.
- You will use market insight to identify opportunities, shape campaign plans, inform content development and support sector growth objectives.
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Developing and managing campaign plans, budgets and execution
- You will create, own and implement integrated campaign plans aligned to commercial priorities for the Healthcare sector.
- You will define target audiences, messaging and channel strategy, ensuring campaigns and targeted account-based marketing (ABM) initiatives are set up for successful execution.
- You will manage campaign budgets and ensure delivery is on time and within budget.
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Campaign activation and content
- You will lead the end-to-end activation of integrated, multi-channel campaigns to drive reputation, demand generation and sales progression.
- Working with specialist teams across Content, Events, Digital and Marketing Operations, you will ensure campaigns are effectively delivered across channels and aligned to audience needs, buyer journeys and campaign objectives.
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Sales, account and stakeholder engagement
- You will work closely with Sector Leads, Client Directors, Account Teams and Sales teams to support strategic account development, stakeholder engagement and sales progression.
- You will align marketing activity to strategic account plans, identifying opportunities to strengthen customer relationships, expand stakeholder coverage and accelerate priority opportunities.
- You will support account-based marketing (ABM) activity for key accounts, ensuring campaigns, content, events and engagement programmes are tailored to account priorities and commercial objectives.
- You will also ensure sales teams are equipped with the messaging, content and tools needed to engage prospects and customers effectively.
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Reporting, partner marketing and performance optimisation
- You will work closely with Marketing Operations, Alliances and Partner Marketing to measure campaign effectiveness, optimise performance and maximise return on investment.
- You will identify opportunities to work with strategic partners, including AWS and Microsoft, to deliver joint campaigns, events and growth initiatives.
Minimum (essential) requirements:
- Strong understanding of the UK healthcare landscape, including NHS organisations, healthcare policy, digital transformation priorities and the healthcare procurement environment.
- Experience developing and delivering integrated marketing campaigns that drive business results and support complex healthcare buying cycles.
- Experience engaging senior healthcare stakeholders, including clinical, operational, digital and executive audiences, and aligning marketing activity to strategic account priorities.
- Experience developing and delivering account-based marketing (ABM), stakeholder engagement or strategic account programmes within complex healthcare organisations.
- Experience identifying healthcare market insights and translating them into campaigns, thought leadership and content that support sector positioning, stakeholder engagement and commercial growth.
- Experience partnering with Sales and Business Development teams to generate, progress and convert pipeline opportunities.
- Experience managing agency, partner and supplier relationships to deliver marketing outcomes.
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Desirable:
- Degree or Higher in Marketing, Communications, or a similar relevant discipline.
- Experience delivering co-marketing campaigns with strategic partners such as AWS, Microsoft or other technology partners.
- Experience marketing technology, data or digital transformation services within healthcare organisations.
- Understanding and experience of using Demandbase.
Who you are
Our vision is to enable outstanding people to create digital solutions that have a positive impact on people’s lives. Our values aren't abstract; they are the behaviours we expect from each other every day and underpin everything that we do. We expect everyone to display our values by being determined in how obstacles are overcome; honest when dealing with others; respectful of how you treat others; creative to find solutions to complex problems and cooperative by sharing information, knowledge and experience.
These values, applied collectively, help to produce an outstanding Kainos person, team and culture.
About us
At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier.
We build strong relationships with our customers and go beyond to change the way they work today and the impact they have tomorrow.
Our two specialist practices, Digital Services and Workday, work globally for clients across healthcare, commercial and the public sector to make the world a little bit better, day by day.
Embracing our differences
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.
Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.
We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.
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