Dew Software
Marketing Consultant
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Marketing Consultant — Transformation Lead
Location: Solihull, UK (Hybrid)
Duration: 8–12 Weeks (Part-Time, Contract – Potential to Convert Full-Time)
Start Date: ASAP
Day Rate: Competitive (DOE)
Industry: Property / PropTech / B2B Data & Analytics
Role Overview
Cotality is seeking a Marketing Consultant (Transformation Lead) to diagnose, redesign, and elevate its marketing function into a best-in-class, revenue-driven engine. This role will focus on evaluating current marketing operations and building a scalable target operating model aligned with pipeline growth and sales outcomes.
Key Responsibilities
Phase 1: Diagnostic
- Assess current marketing structure, processes, tools, and performance
- Evaluate MarTech stack (CRM, automation, CMS, campaign tools)
- Analyze channel effectiveness and segment performance
- Conduct stakeholder interviews across Sales, Product, and Leadership
- Review messaging, positioning, and content strategy
- Identify gaps in culture, collaboration, and Sales alignment
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Phase 2: Transformation / Design
- Design a target operating model for marketing
- Define team structure, roles, and capabilities
- Build a pipeline-focused measurement framework
- Develop segment-led and account-based marketing (ABM) strategy
- Recommend tools, budget planning, and campaign frameworks
- Create content, events, and demand generation roadmap
- Provide hiring/upskilling plan for future team
- Ensure smooth transition and knowledge transfer
Required Skills & Experience (Must Have)
- Proven experience in marketing transformation / operating model design
- Strong background in Property / PropTech / B2B data & analytics domain
- Hands-on expertise in marketing operations & MarTech stack
- Experience building pipeline & revenue-based reporting frameworks
- Strong knowledge of account-based marketing (ABM) and segmentation
- Excellent stakeholder management and cross-functional collaboration
- Ability to assess both process and team culture
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Preferred Skills
- Experience with structured messaging / narrative frameworks
- Exposure to events marketing strategy & execution
- Familiarity with AI-driven marketing tools and automation
Success Metrics
- Delivery of clear diagnostic report (mid-engagement)
- Approval of target operating model by leadership
- Implementation-ready pipeline measurement framework
- Defined campaign, content, and events roadmap
- Smooth team transition and alignment with Sales
Why Join
- Opportunity to lead end-to-end marketing transformation
- High visibility with leadership and direct business impact
- Potential to convert into a permanent leadership role
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