Marketing and Business Administration Apprentice

This is a varied, hands-on marketing apprenticeship with an important business administration element. You will be involved in marketing and content creation, photography and videography, events, customer experience, business administration, and the development of our new travel and retreat offering.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Create Instagram Reels, carousels, Stories, and LinkedIn content
• Use Canva extensively to create high-quality, consistent branded content
• Create and manage Mailchimp email campaigns
• Set up and manage Eventbrite listings
• Update WordPress pages, landing pages, and sales funnels
• Photograph and film our events, workshops, and activities
• Film interviews with business owners, clients, speakers, and collaborators
• Create and edit engaging short-form video
• Manage diaries, appointments, and meetings
• Maintain our CRM, customer records, and contact lists
• Research destinations, hotels, venues, flights, and transport
• Liaise with hotels, venues, suppliers, and customers
• Help organise business retreats and experiences
• Help plan and prepare events

Where you'll work

42 BULKELEY ROAD
HANDFORTH
WILMSLOW
SK9 3DS

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

NOWSKILLS LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.