By Dr. Vali
Marketing & Content Executive
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About By Dr. Vali
By Dr. Vali is a pioneering luxury brand redefining cosmetic dermatology, regenerative medicine, medical wellness, longevity and skin technology through science-backed solutions. Led by Dr. Vali, a twice board-certified cosmetic dermatologist, BDV combines clinical precision, innovation and luxury through its signature 360 Approach. From the flagship 360 Experiential Centre at Selfridges London to patented innovations, BDV empowers a global clientele to Look Like a Superstar, Perform Like a Legend.
Role Overview
We are looking for a Marketing & Content Executive to own what our clients see, read and receive from BDV every day. This is a hands-on, creator-led role across social media, content and email, working on the clinic floor at Selfridges London with direct access to Dr. Vali. You will work directly with Dr. Vali and senior leadership, coordinating internal teams, agencies and specialists across product, e-commerce, CRM, social, influencer, partnerships, PR and activations. Critically, you must understand how to grow a premium consumer product, from awareness and acquisition through conversion, retention and advocacy.
Key Responsibilities
Content Planning and Copywriting
- Plan monthly content themes and shoots, and brief the videographer and designer on what to capture and create.
- Review edits, captions and designs so every post meets BDV's visual and editorial standard.
- Write on-brand captions, scripts and hooks that reflect BDV's clinical authority and luxury positioning.
- Film and edit quick content on your phone when needed, such as Stories and behind-the-scenes moments.
- Repurpose long-form video and podcast content into short clips, using AI tools well.
- Own the monthly content calendar across all channels, aligned with product launches and clinic priorities, and present it for approval by Dr. Vali.
- Plan and write the monthly email calendar and newsletters in Klaviyo, covering product launches, education and retention campaigns.
- Build and test automated flows such as welcome, post-purchase and win-back journeys.
- Monitor ManyChat flows and comment to DM automations, and improve them based on results.
Campaigns, Digital & E-commerce
- Lead integrated campaigns from initial brief through asset delivery, launch, optimisation and reporting.
- Coordinate creative, social, digital, clinical, e-commerce and external specialists to ensure accurate and timely execution.
- Own CRM and email marketing direction across acquisition, product education, launches, retention and re-engagement.
- Work with e-commerce, paid media and SEO specialists to improve acquisition, conversion and retention.
- Maintain strong working knowledge of GA4, Meta, Klaviyo and relevant analytics platforms.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Influencer, Community & Partnerships
- Own the strategic direction of BDV's influencer, creator, affiliate, ambassador and seeding programmes.
- Work with the Social Media & Community Manager across creator discovery, community growth, outreach, gifting and UGC.
- Build long-term relationships with high-performing creators and develop affiliate activity as a measurable growth channel.
- Identify and lead strategic partnerships and collaborations across luxury, beauty, fashion, wellness, longevity, technology and high-performance living.
- Integrate social, PR, podcast and thought-leadership opportunities into wider campaigns and product launches.
Events & Brand Activations
- Lead the marketing strategy for press events, product launches, founder events and experiential activations.
- Coordinate guest strategy, communications, gifting, content capture and post-event amplification.
- Identify opportunities to turn activations into longer-term community, content, partnership and commercial value.
Performance & Optimisation
- Establish and track KPIs across campaigns, acquisition, CRM, influencer, affiliate, partnerships and digital growth.
- Translate performance data into clear recommendations and actions.
- Identify what BDV should scale, optimise, change or stop.
- Stay ahead of consumer behaviour, competitors and emerging opportunities across luxury beauty, skincare, wellness and longevity.
Requirements
- 2+ years' experience in brand, growth or integrated marketing, ideally within beauty, skincare, wellness, luxury or a premium consumer brand.
- Demonstrable experience managing influencer or creator relationships, including a product launch, seeding programme or gifting campaign.
- Evidence of measurable commercial outcomes including product launches, revenue growth, customer acquisition, conversion, CRM or influencer-led growth.
- Strong understanding of influencer, creator, affiliate and community-led growth.
- Experience managing agencies, freelancers and specialist partners.
- Strong commercial judgement and excellent written and verbal communication.
- Comfortable working directly with founders and senior leadership in a fast-moving environment.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable Experience
- Experience scaling skincare, beauty, wellness, luxury or consumer technology products.
- Experience within a founder-led or scale-up business.
- Experience with Magento, Klaviyo, HubSpot, Awin, Meta Ads or equivalent platforms.
- Experience managing paid media, SEO, CRM, affiliate or e-commerce specialists.
- Existing relationships across beauty, luxury, wellness, creators or partnerships.
- Interest in cosmetic dermatology, regenerative medicine, longevity, biohacking, skincare science or skin technology.
The Right Person for This Role
- Commercially minded. You understand that marketing must create demand, acquire customers and contribute to growth.
- Fast and accountable. You prioritise, make decisions and follow work through to completion without constant management.
- Detail obsessed. Speed never comes at the expense of accuracy, execution or brand standards.
- Luxury aware. You understand the discretion, aesthetics and precision expected from a luxury medical brand.
- Data informed. You use performance to make decisions, not simply report numbers.
What We Offer
- Monthly treatment credit at the BDV 360 Experiential Centre.
- Leadership and development training.
- Rapid promotion pathways within a fast-scaling brand.
- 28 days holiday allowance including bank holidays.
- Access to clinical and medical-grade training.
How to Apply
Submit your CV via LinkedIn alongside a short example of a consumer product, brand or business you have personally helped grow. Where possible, include measurable results such as revenue growth, acquisition, conversion, campaign performance, CRM growth or successful product launches. We want to understand what you personally owned, what you did and what changed as a result.
Equal Opportunity Employer
By Dr. Vali actively creates a culture of inclusivity and provides equal opportunity for all employees, contractors and prospective employees regardless of any characteristic protected by applicable law.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location