Loch Leven's Larder
Marketing & Content Manager
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The Role
Loch Leven’s Larder is an independent, family-run business with food, retail, hospitality, and events at its heart.
As we continue to grow and develop, we are looking for an experienced and creative Marketing & Content Manager to lead our marketing, content, and visual communications.
This is a hands-on role covering social media, content creation, creative design, digital marketing, campaigns, website, email, and customer-facing and internal communications.
You will work closely with Emma Niven, Creative Director and Owner, and the wider management and operational team across hospitality, food, retail, and events.
The role combines creative thinking with practical delivery. We are looking for someone who can develop an idea, create the content, design the artwork, and deliver the campaign across the appropriate channels.
Key Areas of Responsibility
Social Media & Content
- Manage and develop our social media channels and content strategy.
- Plan and maintain an effective content calendar.
- Create photography, reels, video, and short-form content.
- Capture the people, food, products, gardens, events, and experiences that make the Larder unique.
- Develop engaging stories around our Scottish producers, suppliers, and products.
- Create seasonal and event-led content.
- Grow audience reach and engagement.
- Stay current with social media trends and emerging content formats.
Creative Design
- Develop creative concepts and visual campaigns from initial idea through to finished artwork.
- Design digital and printed marketing materials, including posters, flyers, menus, invitations, event collateral, and promotional material.
- Create artwork for retail, hospitality, events, and seasonal experiences.
- Maintain and develop a consistent visual identity across the business.
- Have a strong eye for imagery, typography, layout, and detail.
Canva & Adobe
- Be highly confident using Canva.
- Have strong working knowledge of Adobe Creative Cloud, particularly Photoshop and Illustrator.
- InDesign experience would be an advantage.
- Produce professional artwork for both digital and print.
- Develop templates and creative assets for use across the business.
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Marketing Campaigns
- Plan and deliver creative, commercially focused marketing campaigns.
- Develop integrated campaigns across social media, website, email, print, signage, and point of sale.
- Manage campaigns for seasonal trading periods, product launches, events, workshops, and special experiences.
- Develop campaign messaging, photography, video, and creative assets.
- Maintain an annual marketing calendar to ensure activity is planned and coordinated.
- Monitor campaign performance and use insight to improve future activity.
Digital Marketing
- Manage and develop website content and seasonal updates.
- Plan and deliver email marketing and newsletters.
- Support online sales and promote products, events, and experiences through digital channels.
- Connect social media, website, email, and online shopping to create a clear customer journey.
- Support SEO and improve online visibility.
- Monitor website and digital performance and use analytics to inform activity.
Signage & Customer Communications
- Design and manage customer-facing signage throughout the Larder.
- Create menus, boards, price cards, product information, and point-of-sale material.
- Develop promotional, seasonal, directional, and event signage.
- Create clear and professional internal signage and staff communications.
- Work with department managers to identify requirements and keep information accurate and current.
- Ensure visual communications are consistent across the customer journey.
Retail, Hospitality & Events
- Support marketing across the café, food hall, retail, and events.
- Work with teams across the business to identify opportunities and priorities.
- Develop product storytelling and promotional activity.
- Support the promotion of events, workshops, and experiences.
- Ensure marketing activity is joined up from online promotion through to the customer experience on site.
Working Relationships
Working closely with Emma Niven, Creative Director and Owner, you will help develop and deliver the creative direction for the Larder’s marketing and content.
You will also work collaboratively with the wider management and operational team, building strong relationships across hospitality, food, retail, events, and operations.
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The role requires someone who is proactive, organised, and collaborative, with the confidence to take ownership while working as part of a wider team.
About You
You will ideally have experience in a similar marketing, content, or creative role and be confident across both creative and digital marketing.
You will have:
- Strong social media and content creation experience.
- Excellent creative and visual skills.
- Strong Canva and Adobe skills.
- Experience creating photography and video content.
- Excellent written communication skills.
- Experience planning and delivering marketing campaigns.
- A good understanding of digital marketing and customer journeys.
- Strong attention to detail and brand awareness.
- Excellent organisation and project management skills.
- A proactive approach and the confidence to take ownership.
- A commercial understanding of how marketing supports sales and customer engagement.
Experience within food, hospitality, retail, events, lifestyle, or destination businesses would be advantageous.
What We Offer
- 4-day working week
- £28,000–£32,000 per annum, depending on experience
- A varied and creative role within an independent, family-run business
- The opportunity to work closely with the Creative Director and Owner
- Genuine creative responsibility and ownership
- The opportunity to influence the development of our marketing and visual identity
- A role spanning food, hospitality, retail, events, and seasonal experiences
- A collaborative and ambitious working environment.
- An inclusive working environment.
- A health & wellbeing platform.
The Opportunity
This is an opportunity to play an important role in the continued development of Loch Leven’s Larder, bringing together creativity, content, design, and commercial marketing.
We are looking for someone who can think creatively, take ownership, work collaboratively, and turn ideas into action.
If you have a strong creative eye, enjoy varied marketing, and want to work across an independent business where your work has a visible impact, we would love to hear from you.
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