ABL Recruitment
Marketing Content Manager
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Senior Content Marketing Manager
Location: London (Hybrid, 2-3 days per week in office)
Contract: Until end of year (with potential for extension)
Hours: 40 hours per week
Start Date: ASAP
Rate: £242.64 - £269.60 per day (PAYE)
About the Role
We are seeking an experienced Senior Content Marketing Manager to join a leading global supply chain and logistics business. This is an exciting opportunity to shape and lead sales content strategy across a broad transportation and supply chain services portfolio.
Working closely with Product Marketing, Sales Leadership, and cross-functional stakeholders, you will own the development and delivery of high-impact sales enablement content that supports commercial growth and accelerates deal progression. You will ensure a consistent pipeline of customer-facing content aligned to buyer journeys, sales stages, and market opportunities.
Key Responsibilities
- Lead the creation and management of sales content programmes across logistics, transportation, and supply chain services.
- Partner with Product Marketing, Sales, Operations, Customer Insights, and subject matter experts to develop compelling content that supports go-to-market initiatives.
- Create strategic sales assets including:
- Customer success stories and shipper proof points
- Competitive positioning materials
- Carrier acquisition narratives
- Objection-handling frameworks
- Solution and industry thought-leadership content
- Ensure content accurately reflects business value propositions and customer challenges.
- Monitor industry developments, market trends, and customer pain points to identify new content opportunities.
- Translate complex market data, freight trends, and supply chain insights into commercially compelling narratives.
- Support sales teams with content that influences buying decisions and improves sales effectiveness.
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About You
We're looking for a commercially minded content marketer with a proven track record of developing sales enablement content within a B2B environment.
Essential Experience
- Significant experience building and managing sales content programmes.
- Background within logistics, transportation, freight, or supply chain industries.
- Strong content development and copywriting skills with the ability to create original, insight-led content.
- Experience developing strategic sales enablement assets for complex B2B sales cycles.
- Excellent stakeholder management skills and ability to work across multiple business functions.
- Strong analytical mindset with the ability to interpret market trends and customer insights.
- Experience translating customer challenges into persuasive commercial narratives.
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Key Competencies
Successful candidates will demonstrate:
- Customer Obsession
- Earn Trust
- Insist on the Highest Standards
- Strong commercial awareness
- Strategic thinking
- Data-driven decision making
- Excellent communication and influencing skills
Why Apply?
This role offers the opportunity to influence content strategy for a large-scale transportation and supply chain portfolio while working alongside senior marketing, sales, and product leaders. You'll have a direct impact on customer engagement, sales effectiveness, and commercial growth within a fast-paced and innovative environment.
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