Durham Women Football Club
Marketing & Content Officer
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Marketing & Content Officer
Durham Women FC – competing in the Barclays Women’s Super League 2 – are seeking an innovative and results-driven Marketing & Content Officer to join our ambitious team.
You’ll produce engaging social media and digital content for our channels, help drive attendance, deliver commercial partnerships and help develop our first-in-class match day experience.
Role Title: Marketing & Content Officer
Reports to: Chief Operating Officer
Location: Maiden Castle, DH1 3SE
Salary: Competitive, dependent upon experience
Closing Date: 5pm on Monday 19th October
About the Role
As Marketing & Content Officer, you’ll play a key role in growing our fanbase – implementing plans and initiatives to acquire and retain supporters, drive revenue and deliver engaging and informative content. This is a hands-on role for someone passionate about growing the women’s game and shaping the future of an ambitious football club.
Key Responsibilities
- Help in developing and implementing our marketing strategy to grow attendances and increase match day revenue.
- Focus on supporter acquisition and retention – working across social media, email and other owned channels to communicate with the fanbase through graphics, videos, imagery and more.
- Manage the club’s social media channels, match day publications and official website – ensuring a regular stream of engaging and informative content covering written articles, video, graphics and imagery.
- Help build on the club’s highly regarded match day experience across digital and in person, contributing new ideas and suggestions to deliver memorable experiences.
- Support in the club’s commercial aims by assisting in securing new partners and delivering impactful activations.
- Attend all home and away fixtures to assist in providing coverage for club channels and handling on-site media requests from broadcasters and media.
- Oversee brand presentation across all channels – both internal and external.
- Use data and insight to evaluate marketing performance and to inform future decision-making.
- Maintain strong relationships with club partners, agencies and WSL Football.
- Collaborate with other internal teams to ensure the continued success of the club.
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This list is not intended to be exhaustive, and the successful candidate may be asked to complete other roles and duties to ensure the successful running of the football club.
What We’re Looking For
Essential:
- A bachelor’s degree in marketing, social media or a related field
- Proven experience in a marketing or social media role, ideally within sport or an entertainment-related field
- A track record in implementing campaigns that drive engagement or revenue
- Strong understanding of utilising social media and email marketing systems
- The ability to handle data to inform decision-making
- Strong knowledge of the Adobe Creative Suite (or equivalent)
- Knowledge of using a CMS (e.g. WordPress)
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Desirable:
- A master’s degree in marketing or a related field
- A CIM-accredited qualification
- Experience of video editing and graphic design
- Experience of working in professional sport
- Knowledge of elite women’s football
Please note that the successful candidate will be required to complete FA Safeguarding Qualifications, an Enhanced DBS check and any other qualifications as required by the club or WSL Football.
How to Apply
To apply for this role, send your CV and a Cover Letter explaining your suitability for the role, along with your salary expectations, to info@durhamwfc.co.uk. Please ensure that the subject line of your email is ‘Your Name – Marketing & Content Officer’.
Applications close at 5pm on Monday 19th October. Durham Women FC reserve the right to close applications early due to a high volume of applications.
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