Studio Ellis Ltd
Marketing, Content & Social Manager - Fashion (London, Studio-Based)
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About Studio Ellis
Studio Ellis is an independent British fashion house with more than 110 years of heritage, now moving into its fourth generation.
We design and develop collections across four distinctive brands: Ellis Bridals, KR by Studio Ellis, John Charles and Maisonel. Our business is predominantly wholesale, working closely with specialist retailers in the UK and internationally, while building strong consumer awareness and demand for each brand.
We are a creative, ambitious and fast-moving business with design, quality and commercial relevance at its heart.
The role
We are looking for an experienced, commercially minded Marketing, Content & Social Manager to take ownership of both B2B and B2C marketing activity across an allocated portfolio of Studio Ellis brands.
Brand responsibilities may evolve as the business develops, so the successful candidate must be confident adapting across different audiences, products and brand identities.
This is a hands-on role combining creative content, digital marketing, retailer communications, campaign implementation and performance reporting. You will translate agreed strategy into clear plans and completed campaigns, ensuring activity is delivered consistently, on time and with a measurable commercial purpose.
The position requires someone who can balance creative instinct with strong organisation, commercial awareness and attention to detail.
Key responsibilities
Integrated marketing
- Create and implement B2B and B2C marketing plans for your allocated brands.
- Translate strategic direction into detailed campaigns, briefs, calendars and deliverables.
- Maintain clear weekly, monthly and seasonal marketing calendars.
- Coordinate activity across product launches, selling seasons, trade shows, events and key commercial dates.
- Ensure each brand maintains a distinctive, consistent and relevant identity.
- Work closely with the Founder and Creative Director, sales team and wider business.
B2B and wholesale marketing
- Create retailer email campaigns, launch communications, sales materials and trade-marketing content.
- Support retailer acquisition, engagement and retention.
- Develop campaigns that help stockists understand, promote and sell the collections.
- Coordinate marketing activity around trade shows, showroom presentations and international launches.
- Work with sales managers and agents to identify commercial priorities and opportunities.
- Ensure qualified retailer enquiries and marketing responses are followed through and reported.
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Content and social media
- Plan and manage content across Instagram, Facebook, TikTok, Pinterest and other relevant channels.
- Create original written, visual and video content appropriate to each brand and platform.
- Manage weekly and monthly social-media calendars.
- Maintain consistent brand voice, visual standards and storytelling.
- Monitor audiences and manage appropriate day-to-day community engagement.
- Identify relevant trends and opportunities without compromising brand positioning.
Email, CRM and digital
- Plan and deliver segmented B2B and B2C email campaigns.
- Develop acquisition, engagement and re-engagement activity.
- Maintain accurate and commercially useful audience segmentation.
- Coordinate website content, landing pages and digital campaign updates.
- Brief external developers or technical specialists where required.
- Support the planning and monitoring of paid digital campaigns, working with specialist partners when appropriate.
Content production
- Develop concepts and briefs for campaign and social-content shoots.
- Coordinate models, locations, products, schedules and budgets.
- Lead content-production days and ensure all required assets are captured.
- Brief and manage photographers, videographers, graphic designers and other creative suppliers.
- Maintain an organised and accessible library of approved assets.
Reporting and performance
- Monitor marketing performance using relevant analytics and reporting tools.
- Produce concise monthly reports covering activity, outcomes, learning and recommended actions.
- Track campaign delivery, expenditure and commercially meaningful results.
- Use data, retailer feedback and market insight to improve future activity.
- Monitor competitors, consumer behaviour and developments across bridal, occasionwear and fashion.
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What we are looking for
- At least three years’ relevant experience in fashion, luxury, bridal, occasionwear, retail or another visually led consumer sector.
- Demonstrable experience delivering both brand and commercially focused marketing.
- Strong social-media, content and storytelling experience.
- An understanding of B2B, wholesale or retailer-facing marketing.
- Experience managing email campaigns, CRM segmentation and digital customer journeys.
- Excellent project-management skills and the ability to manage several campaigns simultaneously.
- Confidence working with analytics and turning performance data into practical action.
- Strong written communication and copywriting skills.
- Excellent attention to detail and a highly developed visual eye.
- Experience briefing and coordinating external creative and digital specialists.
- Proficiency in Adobe Creative Cloud, Canva or comparable creative tools.
- The confidence to take ownership, make recommendations and follow projects through to completion.
- The flexibility and resilience required within an independent, fast-moving business.
- Experience with paid media, fashion wholesale, international markets or trade-show marketing would be particularly valuable.
The person
You will be proactive, organised and accountable, with the ability to move comfortably between creative content and commercial marketing.
You will enjoy working closely with a small team but will not need to be continually directed or chased. You will be capable of protecting established brand identities while finding relevant new ways to engage retailers and consumers.
Most importantly, you will understand that successful marketing is not simply about producing attractive content. It is about delivering consistent activity that builds awareness, supports retailers and contributes to business growth.
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