Lighthouse Sustainability Ltd
Marketing Coordinator
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Marketing Coordinator
Salary
£27,500 to £30,000 full-time equivalent
Hours
Part-time, up to 18.75 hours a week (0.5 FTE), worked flexibly across 3-5 days
Contract
Permanent
Location
Home-based, UK. Little or no travel
Reports to
Emma Burlow, Founder and CEO
About Lighthouse Sustainability
Lighthouse Sustainability is a UK sustainability training and advisory company. We deliver approachable, high-quality training for businesses, including Carbon Literacy courses and our Train the Trainer programme. We have plans to introduce a Sustainability Trainer Academy and we also produce Straight Talking Sustainability, a weekly podcast. Find out more at www.lighthouse-sustainability.co.uk.
The role
Your priority is to generate enquiries for new training work for Lighthouse Sustainability, and secondly, speaking opportunities for our founder, Emma. You will do it by running our day-to-day marketing across LinkedIn and Instagram, the weekly Straight Talking Sustainability podcast, our website and The Beacon newsletter. This is a coordinator role. Emma sets the marketing plan and priorities; you deliver it consistently, to a high standard, and report on what is working. You will work closely with Emma and with Hayley, our Training Manager, who provides course dates and training content.
What you will do
LinkedIn & Instagram
- Publish 2 to 3 company page posts a week: podcast episodes, course dates, case studies and short explainers.
- Monitor company page analytics, comments and messages and respond or flag warm leads within one working day.
Straight Talking Sustainability podcast (weekly)
- Support Emma in finalising show notes and profile image for every episode, and publish an episode page on the website.
- Cut 2 short clips and 1 quote card from each episode, using Riverside (auto generated)
- Schedule a promotion sequence for each episode on LinkedIn, mirror on Instagram and feature in The Beacon.
- Send each guest a promotion pack with clips, a graphic and suggested post copy (fortnightly).
Support for Emma's LinkedIn outreach
- Build target lists of HR, L&D and sustainability leads in corporate firms, logged in HubSpot.
- Target prospects via DM with a relevant hook: a podcast episode, a case study in their sector, or an upcoming course.
- Work with Hayley to log BD outcomes and report monthly on replies and calls booked.
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Speaking opportunities for Emma
- Keep a speaker pack current: bio, headshots, talk topics, past talks, podcast links and testimonials.
- Promote each confirmed talk before and after and follow up with organisers and attendees who could book training.
Website
- Periodically, write and refresh website copy.
- Maintain our CE100 series.
- Publish blog articles and case studies, applying basic SEO / AI search friendly.
- Monitor website analytics and suggest improvements.
The Beacon newsletter
- Produce the newsletter end to end: content plan, copy, design, segmentation and send, with supporting blog posts. Currently in Mailchimp, every 6 weeks.
- Grow the subscriber list through lead magnets such as checklists, guides and webinar recordings.
- Maintain data flow from website to HubSpot to Mailchimp, with clean, GDPR-compliant lists.
Case studies
- Promote case studies across the website, LinkedIn, Instagram, the newsletter and sales proposals.
- Deliver 2 targeted campaigns a year.
Planning and reporting
- Maintain a 3-month content calendar agreed with Emma.
- Report monthly on the success measures below, and suggest improvements
How we will measure success
You will be measured on what you control: delivering on time and to standard, and the indicators that lead to training work and speaking bookings. Percentage targets are set against a baseline taken in your first month.
Measure
- Training enquiries
- New enquiries from marketing sources, tracked in HubSpot
- Speaking bookings
- Confirmed talks, panels or guest podcast slots
- Podcast reach
- Increased downloads per episode in first 30 days
- The Beacon
- Increase in subscribers and click throughs to website
- Company page followers
Probation review at month 3 and monthly tracking of results.
About you (Essential followed by desirable)
Desirable
Experience
- 3+ years in a marketing role running social media and email outreach for a business, ideally B2B
- Marketing for a training, consultancy or professional services firm
Writing
- Strong copywriting for web and social; able to write in someone else's voice; strong proofreading
- Ghostwriting for LinkedIn; case study writing; writing for HR or L&D audiences
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Channels
- Hands-on LinkedIn, including scheduling tools and analytics
- Instagram; LinkedIn advertising; short-form video editing
Email, CRM and web
- Mailchimp or similar; WordPress; basic SEO
- HubSpot
Design
- Experience with Canva
Confident in Canva
Data
- Can report on metrics and explain what to change as a result
- Experience tracking campaigns and leads
Subject
- Genuine interest in sustainability and climate action
- Experience selling sustainability to business audience
Working style
- Self-directed, organised, works well remotely with light supervision
- Experience working autonomously in a small business
NB. No degree or marketing qualification is required, experience and evidence of getting results are key.
Working pattern and benefits
Home-based anywhere in the UK, with occasional in-person days. Travel expenses paid. Up to 18.75 hours a week, worked flexibly around childcare and other commitments. Core hours 10:00 to 15:00 on agreed working days. 25 days' holiday plus bank holidays, pro rata. 5% employer contribution to an ethical pension. Laptop and the tools you need for the role. Carbon Literacy certification and a personal development budget. 3-month probation period.
Diversity
We know we need to work together to reach our sustainability goals, and that a diverse workplace delivers the best results. We welcome applications from anyone, from any background, and are flexible to the needs of working parents and carers.
How to apply
Send your CV and a covering letter of no more than two sides of A4 explaining why you are a good fit and how your experience matches the role. Please include a short portfolio e.g. LinkedIn posts, 1 piece of website copy, 1 case study or newsletter, and 1 campaign you ran, with results.
Send your application to Hello@lighthouse-sustainability.co.uk by 19th October. To arrange an informal chat about the role, contact us at the same address. We reserve the right to close the application window early if we receive sufficient applications.
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