Burberry
Marketing Coordinator
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INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change, and championing our communities.
JOB PURPOSE
This person will play a central support role within the global marketing strategy team – collaborating with all marketing channels and wider business functions to bring our overarching brand and product strategies to life. They will support the campaigns manager on driving and executing the strategy for major campaign moments throughout the year, working to achieve both brand and commercial objectives.
RESPONSIBILITIES
Support the Campaigns Manager on executing key product and brand campaigns for the brand, to include the following:
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Upstream Planning
- Support the Marketing Manager in the development of product storytelling and marketing narratives in partnership with merchandising.
- Assist in gathering product information and coordinating assets to support key marketing moments, including capsules, gifting occasions, and seasonal launches.
- Maintain seasonal marketing calendars and critical path timelines, ensuring key milestones are tracked and communicated.
- Support the preparation of product and category recommendations by collating information from merchandising and other relevant teams.
Campaign Support
- Support the planning and delivery of key marketing moments and campaigns.
- Coordinate with channel and regional teams to ensure campaign briefs, assets, and timelines are shared in a timely manner.
- Track feedback from regional and cross-functional stakeholders and ensure updates are communicated to the Marketing Manager.
- Assist in the development of campaign briefing materials, presentations, and project documentation.
- Support the execution of 360° marketing campaigns by coordinating deliverables across departments and monitoring progress against timelines.
- Conduct regular market, competitor, and consumer trend research, compiling insights and recommendations to support marketing planning and campaign development.
- Support the Campaign Manager with the external relationship of Luxottica, including managing the external brief, ensuring teams meet deadlines, and coordinating weekly meetings with clear agendas and actions.
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Administrative
- Own all marketing and product calendars, ensuring they are regularly updated and circulated with the relevant stakeholders.
- Building the quarterly communication decks and compiling information from channel teams.
- Reacting to adhoc tasks given by the Marketing Director and Vice President.
PERSONAL PROFILE
- Highly organised
- Strong attention to detail
- Clear communication skills
- Proactive, reliable, and self-starting
- Ability to build strong relationships
- A keen interest in marketing and the luxury landscape
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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