City West Country
Marketing Coordinator
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Marketing Co-Ordinator
Salary: Up to £28,500 based on experience
Hours: Monday to Friday 08:30-17:00
Location: Office-based role in Exeter
Contract: 12 month fixed term
About the Role
This is a fantastic opportunity to join City West Country Ltd in our Exeter Head Office as a Marketing Co-Ordinator.
In this role, you’ll be responsible for creating and delivering engaging content across the CWC portfolio to increase brand awareness and generate leads. Working closely with Sales and Aftersales teams, you'll implement content calendars, develop website and social media content, and support tactical marketing campaigns that drive business growth.
This is a rare and exciting opportunity to play a key role in building the profile of a new brand, while benefiting from the support and guidance of an already established team within a growing business.
Who are City West Country?
We are a privately owned, award-winning automotive group with over 40 years of industry experience, operating successful dealerships across Exeter, Taunton, Plymouth and Truro. As our business continues to expand, we’re offering the right candidate the chance to thrive in a fast-paced, forward-thinking environment
Owned by a father-and-son team, we pride ourselves on strong family values. For the past three years, we have also been recognised as an Outstanding Company to Work For by Best Companies!
What can we offer you?
- Employee Car Scheme
- 25 days’ holiday + bank holidays
- Scottish Widows salary sacrifice pension scheme
- Access to our exclusive Benefits Hub – discounts on big brands
- Employee Assistance Programme
- Cycle to work scheme and eye care vouchers
- Life assurance 1 x basic salary
- Long Service Awards to celebrate your milestones
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What You’ll Be Doing
As a Marketing Co-Ordinator you will drive brand awareness and lead generation by creating engaging content, including blogs, across the CWC portfolio. You will support Sales and Aftersales teams through targeted tactical marketing campaigns that contribute to business growth, while also assisting with a range of marketing activities, including events, GDPR compliance, eMarketing and direct mail initiatives.
Key Responsibilities
- Implementation of a content calendar to support Sales and After Sales campaigns and marketing activities. This can vary from campaign to campaign, but can include activities such as the creation of social media assets and blog content
- Create and schedule content in line with content calendar, taking into account key requirements from the manufacturer and market indicators
- With support of the website lead, create and maintain engaging web content in line with manufacturer standards and key SEO/GEO focuses
- Ensure all outgoing material is professional, proof-read, legally compliant and aligned to mandated brand guidelines
- Liaise with and co-ordinate engaging content via videographers, photographers and influencers
- Support with analysing and reporting on individual activities, tracking openers, CTR, engagement and conversions
- Where applicable, support the business with advertising and PR opportunities (organic and paid)
- Provide reporting and insights when required for marketing board meetings
- Share key learnings and best practices with the marketing team
- Assist on new projects and support the team as per the needs of the team and business (including eMarketing, GDPR, event, graphic, and direct mail support)
- Champion culture changes across all businesses
- Communicate clearly, regularly and promptly with colleagues across all business areas
- Communicate the CWC culture of quality and excellence through channels of influence
- Engages with and delivers initiatives that support the CWC customer journey and Core Objectives
- Identify training and development needs for yourself as part of the performance management process
- Act and respond flexibly to meet the needs of the business
- Ensure all capital outlay is authorised by a line or dept manager
- Conduct competitor research bi-annually to understand competitor communication and customer journeys
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What We’re Looking For
- Experience with a CMS (preferably Wordpress or Magento) and Google Analytics
- Experience with marketing platforms (preferably Campaign Monitor and Hubspot)
- eCommerce experience is essential
- SEO experience desirable
- Organised self-starter
- Maintain calm under pressure
- Great multi-tasker and project management skills
- A willingness to learn
- Strong communicator
- Works effectively as part of a team
Is This You?
If you’re excited by this great opportunity, we'd love to hear from you! Apply today and join a company that values performance, passion and progression.
We are passionate about creating a diverse and inclusive place to work, with a commitment to equality and fairness at the heart of our values and everyday practices and policies. We aim to recruit, nurture and retain a diverse workforce that reflects the diversity of our customer base.
Want to discuss this role?
Call Beth Williams on 01392 825073 or email careers@citywestcountry.co.uk
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