PEACHY DEN
Marketing Coordinator
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Peachy is the London fashion brand exporting cult Brit-girl style to the world. We create product, imagery and experiences that sit at the intersection of fashion, culture and community.
As we continue to grow, we're looking for a Marketing Coordinator to join our team. This is a hands-on role for someone who is organised, creatively minded and has a strong cultural instinct, with the energy to get stuck in and make things happen.
THE ROLE
Reporting into the Marketing Manager, you'll support the planning, coordination and delivery of Peachy's marketing calendar across campaigns, content, social, influencer & PR, email, shoots, events and activations.
You'll help keep projects moving from idea through to execution, working closely with the wider marketing team and other parts of the business. Day to day, this could mean coordinating campaign assets and timelines, supporting on a shoot, pulling together a gifting send-out, helping deliver a brand activation or keeping track of the details that make a project happen.
We're looking for someone who is proactive, commercially sharp and fast-moving. You’ll bring ideas, spot opportunities, take ownership of your work and push projects forward independently, while knowing when to ask for support. The Marketing Manager will help prioritise your workload and support your development in the role.
KEY RESPONSIBILITIES
Marketing
- Support the planning and day-to-day delivery of Peachy's marketing campaigns, projects and brand initiatives, keeping timelines, assets and deliverables on track.
- Support the planning and execution of content across organic and paid social, and assist with email marketing including campaign mailers and key CRM moments.
- Support the planning and execution of shoots, events, launches, pop-ups, collaborations and activations, including on-the-day assistance where needed.
- Contribute ideas and creative input across the marketing calendar, and help maintain that calendar in line with Peachy's product and PR/influencer activity.
- Monitor competitor, cultural and industry activity, and help track marketing performance and insights across projects.
- Work collaboratively with the wider marketing, creative, e-commerce and retail teams to deliver Peachy's marketing activity.
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PR & Influencer
- Support the coordination and delivery of PR and influencer activity across key markets, including outreach, seeding and gifting.
- Help build and maintain relationships with fashion, lifestyle and culture press, stylists, creators and cultural talent.
- Be constantly on the pulse of emerging talent, micro-influencers and new cultural voices, proactively identifying the best and most relevant people for Peachy to build relationships with.
- Assist with identifying and pitching editorial, product placement and influencer opportunities, and help draft press releases and pitching materials.
- Coordinate press appointments, showroom visits, product pulls and gifting suites/send-outs.
- Maintain press and influencer/talent lists, and track coverage, placements, activity and performance for reporting.
ABOUT YOU
- 3+ years' experience in marketing, brand, PR or a similar coordination role, ideally within fashion, beauty, lifestyle or a culturally relevant consumer brand.
- Strong understanding of the cultural landscape - naturally plugged into fashion, culture, social media and emerging trends, with creative, ideas-led instincts.
- Good understanding of social media, influencers and the wider digital marketing landscape; experience with events, activations, collaborations or brand partnerships is a plus.
- A creative eye with a strong understanding of social-first content and current TikTok & Instagram trends.
- Hands-on experience creating and editing content for social media is a plus.
- Highly organised with excellent attention to detail, comfortable coordinating multiple projects and deadlines at once without dropping the detail.
- Excellent written and verbal communication skills, with good copywriting ability and strong relationship-building skills across press, talent and creative partners.
- A hands-on, proactive attitude - collaborative, willing to take ownership, and comfortable working in a fast-paced, entrepreneurial environment where priorities can move quickly.
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KEY PERFORMANCE INDICATORS OF THE ROLE
- Marketing projects and campaigns delivered accurately, on time and to a high standard.
- Contribution to achieving overall marketing, PR coverage and brand awareness targets.
- Gifting, influencer activity and marketing activations delivered within agreed budgets and timelines.
- Clear, proactive and effective communication with the wider team and colleagues.
- Strong organisation and reliable ownership across all areas of responsibility.
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