WCG
Marketing Coordinator
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About the Role
Are you a versatile, results-driven marketer looking to make an impactful difference in the education sector? WCG is seeking a proactive Marketing Coordinator to drive growth across our diverse portfolio, including Further Education, Higher Education, Adult Courses, Apprenticeships, and Commercial streams.
In this dynamic, fast-paced role, you will split your time between Royal Leamington Spa College (where the marketing team HQ is based) and Pershore College, which is your allocated campus. You will balance multiple priorities, manage stakeholder expectations, and constantly seek out innovative ways to improve campaign effectiveness and boost enrolment.
What You'll Do
- Drive Integrated Campaigns: Develop and execute annual multi-channel marketing plans (digital, print, outdoor, social) in collaboration with the Marketing Manager to hit core business targets for Pershore College and WCG.
- Lead Digital & Content Marketing: Write compelling copy, lead the creation of key marketing collateral, and manage targeted digital advertising (Google Ads, Meta, LinkedIn).
- Manage Web & Social Media: Maintain and optimise SEO-aligned website content while driving engagement and building connections across our social media platforms.
- Deliver Memorable Events: Organise and execute major recruitment and stakeholder events for Pershore College and the wider group, including open days and award ceremonies.
- Analyse & Nurture: Utilise CRM-driven automation to nurture leads through their decision-making journey, while evaluating digital metrics and campaign ROI to refine ongoing strategies.
- Engage Stakeholders: Act as a WCG and Pershore College brand ambassador, building strong, collaborative relationships with academic clients, external partners, and the wider WCG team.
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What You Bring
- Essential Requirement: Holding a full UK driving licence and having access to your own vehicle is essential for this post, as regular travel between campuses is required.
- Proven experience creating, executing, and evaluating comprehensive marketing plans and cross-channel campaigns on budget.
- Strong digital proficiency, including hands-on experience with social media insights, digital ad platforms, and web analytics tools.
- Exceptional copywriting and communication skills, with the ability to persuade diverse audiences ranging from secondary school students to parents, caregivers, and employers.
- Outstanding project management skills, with the flexibility to adapt to shifting business priorities and deliver high-quality outcomes under pressure.
- A collaborative, results-oriented mindset focused on continuous improvement and resource optimisation.
- Note: Flexibility is essential; weekend and evening events are a core part of the marketing team's responsibilities, and you may occasionally be asked to support the wider college team with duties such as exam invigilation during busy periods (training provided).
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Ready to make an impact? Click "Apply" to head over to the WCG website, where you can view the full job description and submit your application today.
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