SeaLanes
Marketing Coordinator
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Location: Brighton based but with Hybrid options
Salary: £22,000 - £25,000
Type: Full-time
About Sea Lanes
Sea Lanes is redefining open water swimming in the UK, creating vibrant waterside destinations where people come to swim, socialise and spend time by the water. From our flagship Sea Lanes site in Brighton to our newest sites in London and Portsmouth (Sea Lanes Canary Wharf and Hilsea Lido) we're growing quickly with ambitious plans for the future. We're looking for a Marketing Coordinator to help spread the Sea Lanes story, nurture our audiences, attract new ones and support the delivery of marketing across our expanding portfolio.
About the Role
This is an all-round marketing role, working across every area of marketing within the Sea Lanes portfolio. From swimming, memberships and events to food, drink, private hire and new site launches, you'll play a key role in helping grow the Sea Lanes brand.
Reporting to the Marketing Manager and working closely with the Social Media & Content Executive, you'll support the delivery of multi-channel marketing activity across multiple sites. We're a small, ambitious team with big goals, where no two days are the same. We're looking for someone with drive, initiative and enthusiasm who enjoys solving problems, taking responsibility and making things happen.
You'll be supported to learn, develop and grow in the role, with the opportunity to build confidence, contribute ideas and develop responsibility for key areas of marketing. We're looking for someone who isn't afraid to be proactive and thrives in a collaborative environment where everyone supports one another to achieve great results.
Key Responsibilities
- Support the planning and delivery of marketing campaigns across all channels.
- Create, send and optimise email marketing campaigns and automations, working with the Marketing Manager to align activity with departmental objectives and business priorities, including reporting and analysis.
- Coordinate and implement website content updates across multiple websites, working with the Marketing Manager and relevant stakeholders to ensure content remains accurate and up to date.
- Support our Social Media and Content Executive with content creation, posting and community management, including responding to comments and direct messages.
- Coordinate the production of marketing collateral, POS, signage, presentations and promotional materials.
- Support the planning and delivery of marketing events, launches and other activities requiring marketing support.
- Monitor campaign performance, producing regular reports and insights to support future marketing activity.
- Coordinate and progress marketing projects, liaising with internal teams, suppliers, agencies and external stakeholders to gather information, keep projects moving and meet deadlines.
- Respond to day-to-day marketing requests and enquiries.
- Maintain and manage marketing assets, imagery and brand guidelines.
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Skills & Experience
We're looking for someone who has:
- Previous experience in a general marketing role or a relevant marketing qualification.
- Excellent written communication and proofreading skills.
- Strong design skills with experience creating high-quality, on-brand marketing assets using Canva (Adobe Creative Suite would be advantageous).
- Has a strong eye for design and takes pride in creating high-quality, visually engaging marketing materials that reflect the Sea Lanes brand.
- Experience updating website content (WordPress desirable).
- Experience using email marketing platforms such as Mailchimp or similar.
- Experience coordinating multiple projects and managing competing deadlines.
- A full UK driving licence is desirable.
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Personal Attributes
You'll be someone who:
- Is exceptionally organised, highly detail-oriented and able to manage multiple projects efficiently while consistently producing work to a high standard.
- Has energy, drive and initiative, taking ownership and making things happen without waiting to be asked.
- Thrives in a fast-paced environment, confidently managing multiple priorities and tight deadlines without losing attention to detail.
- Is proactive and persistent, confidently following up with colleagues, suppliers and partners to gather information, overcome blockers and keep projects on track.
- Is dependable, resilient and solutions-focused, always seeing tasks through to completion.
- Is creative, enjoys contributing ideas and is equally happy rolling up their sleeves to deliver them.
- Builds strong working relationships and communicates confidently
- Is customer-focused and passionate about delivering exceptional experiences.
- Has an interest in swimming, wellbeing, fitness and/or hospitality
- Is happy to occasionally work evenings or weekends to support events and out of hours marketing requirements
As a growing business, our roles naturally evolve over time. This job description is intended to outline the core responsibilities of the role but is not exhaustive. From time to time, you may be asked to undertake other duties that are reasonably aligned with the needs of the business and your skills and experience.
This is a hybrid role, predominantly based at our Sea Lanes Brighton office, with regular travel to our pool sites and opportunities to work from home.
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