Lumina Rose Consulting
Marketing & CRM Lead
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Role Overview
We are working with a premium interiors lifestyle brand that believes the most enduring brands are built through a careful balance of thoughtful storytelling, meaningful customer relationships, and commercial success.
They are looking for a Marketing & CRM Manager to lead their customer marketing activity and help bring together the different ways in which they reach, engage, and build relationships with their audience.
Sitting at the heart of the marketing function, this role will have particular responsibility for CRM and customer lifecycle marketing, while leading integrated campaign planning and overseeing digital marketing activity alongside PR and partnerships.
Working closely with Brand, E-commerce, Product, and external agency partners, the Marketing & CRM Manager will act as an important point of connection across the business, ensuring marketing activity is well planned, coordinated, commercially effective, and true to the brand.
The role will also manage a PR & Partnerships Executive, providing dedicated support across PR, partnerships, and wider marketing activity.
This is an important role within a growing business, helping them expand their reach while developing deeper and more valuable relationships with the customers who already know and love the brand.
Why This Role Matters
As the business grows, they have an opportunity both to introduce the brand to new audiences and to develop richer, longer-lasting relationships with the customers they have already acquired.
CRM and customer marketing will play an increasingly important role in that journey, alongside thoughtful investment in digital marketing, PR, partnerships, and brand storytelling.
This role will help bring those elements together, creating a marketing function that is coordinated, insight-led, and commercially effective while maintaining the care and distinctiveness that define the brand.
What You'll Do
Marketing & Campaign Planning
- Own and manage the overall marketing and campaign calendar.
- Develop integrated marketing plans that balance brand priorities, customer needs, and commercial objectives.
- Translate campaign and business priorities into clear channel plans, timings, and responsibilities.
- Coordinate activity across CRM, digital marketing, PR, partnerships, Brand, and E-commerce.
- Work closely with Brand to ensure marketing activity reflects the overall creative direction and key narratives for the season, and is expressed consistently across channels.
- Coordinate marketing asset requirements with Design and Editorial, ensuring briefs are clear, timely, and informed by channel needs.
- Lead regular campaign planning and review meetings, helping teams stay aligned around priorities and delivery.
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Customer Marketing & CRM
- Lead the CRM and customer marketing strategy, developing this as an increasingly important area of growth for the business.
- Own the customer communication plan across email and other relevant customer touchpoints.
- Develop segmentation and targeting strategies that allow for communication with customers in increasingly relevant and personalised ways.
- Build, develop, and optimise automated customer journeys and lifecycle communications.
- Identify opportunities to improve customer retention, repeat purchase, engagement, and lifetime value.
- Work closely with Brand and Editorial to develop richer storytelling and content-led customer communications.
- Lead testing and optimisation across CRM activity, using customer behaviour and insight to continually develop the programme.
Digital Marketing
- Manage the day-to-day relationship with paid search and paid social agency partners.
- Help set digital marketing priorities, budgets, and objectives in line with wider commercial and brand goals.
- Review performance regularly, challenging agency partners and identifying opportunities for growth and optimisation.
- Oversee affiliate marketing activity and identify opportunities to develop the channel.
- Work closely with Design to ensure digital activity is supported by strong and appropriately varied creative, and with E-commerce on landing pages and customer journeys.
PR, Partnerships & Brand Reach
- Set priorities for PR and partnership activity within the wider marketing plan.
- Manage and support the PR & Partnerships Executive in delivering day-to-day activity.
- Help identify considered brand, community, and charity partnership opportunities that strengthen awareness and introduce the brand to relevant audiences.
- Ensure PR and partnership activity is coordinated with wider campaigns and review its effectiveness over time.
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Insight & Performance
- Own regular reporting across CRM, digital marketing, and wider marketing activity.
- Analyse customer behaviour and campaign performance, translating insight into clear recommendations and actions.
- Work with agency partners and E-commerce to continually improve measurement and attribution.
- Foster a culture of testing, learning, and continuous improvement across marketing activity.
Team Leadership & Collaboration
- Manage, support, and develop a PR & Partnerships Executive.
- Build strong working relationships across Brand, E-commerce, Product, Commercial, and wider teams.
- Act as a key point of coordination between internal teams and external marketing partners.
Wider Group Support
- Provide marketing guidance and support selected strategic projects across the wider group as required, helping shape appropriate plans, priorities, and channel opportunities.
Skills & Experience
- Strong experience in a broad marketing role, with particular depth in CRM and customer marketing.
- Strong understanding of customer lifecycle marketing, retention, segmentation, and targeted communications.
- Good understanding of digital marketing, including paid social, paid search, and affiliate marketing.
- Experience managing agencies or external marketing partners.
- Experience planning and coordinating integrated campaigns across multiple teams and channels.
- A good working understanding of PR and partnerships, with the ability to connect activity into a wider marketing plan.
- Strong analytical skills and confidence using marketing and customer data to inform decisions.
- Excellent project management, organisational, and stakeholder management skills.
- Strong commercial awareness and understanding of customer behaviour.
- Experience managing or developing junior team members preferred.
- Experience within e-commerce, retail, interiors, or consumer brands would be advantageous.
Benefits
Alongside a competitive salary and company-wide bonus scheme, they offer a thoughtful and collaborative working environment, generous holiday allowance, pension scheme, staff discount, and daily meals prepared by their in-house chef.
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