TalentPool
Marketing Data & Insights Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Marketing Data & Insights Manager – Health & Wellness Consumer Brand
Lancashire - 3 days in the office
Up to £55,000 + Bonus, Healthcare & Pension
A fast-growing health & wellness consumer business is hiring a Marketing Data & Insights Manager - a hands-on analytical operator who can turn fragmented data into clear commercial direction. This is not a reporting role. It’s a building role: dashboards, research programmes, testing frameworks, category insight, and full-funnel analysis that directly shapes growth, product, creative and strategy.
If you want a role where your work genuinely changes what happens next and you’re energized by building structure in a business that desperately needs it, this could be for you. You'd also have a chance to build and lead a team as the company grows.
The Role
You’ll be the analytical engine of the marketing function: building dashboards, running analysis, designing tests, conducting research, and translating numbers into direction the team actually acts on. You’ll work across paid media, social, content, CRM, product, category research and new product development - giving you rare full-funnel visibility.
This role requires someone who can do, not delegate. Someone who builds tools, frameworks and processes independently. Someone confident presenting data-driven conclusions to senior stakeholders across multiple departments.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Performance Reporting & Dashboards
- Build and maintain dashboards across GA4, Meta Ads, Google Ads and Looker Studio.
- Deliver weekly and monthly performance reporting with clear, actionable recommendations.
- Monitor CAC, LTV, ROAS, conversion rate, AOV and full-funnel performance.
- Analyse website behaviour, funnel drop-off and UX signals.
- Extract full value from existing tools: GWI (audience intelligence) and Sprout (social analytics).
- Train the social team on what metrics mean and how to interpret them.
Paid Media & Creative Effectiveness
- Paid media experience is essential — analyse channel performance, creative impact and ROI.
- Identify winning formats, messages and audience segments across paid and organic.
- Translate data into practical direction for creative, social and content teams.
Growth, Testing & Optimisation
- Design and analyse A/B and multivariate tests with the growth team.
- Build a structured test-and-learn framework that enables fast iteration.
- Analyse customer behaviour, purchase patterns and retention signals.
- Size growth opportunities and build commercial cases for strategic decisions.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Category, Market & Consumer Research
- Conduct category and market research to inform brand, product and vertical expansion.
- Lead consumer research for new product development — demand signals, search trends, category behaviour.
- Design surveys, build audience pools, and run primary research end-to-end.
- Support upcoming packaging and rebrand testing with existing and potential new buyers.
Stakeholder Communication & Data Culture
- Present insights clearly and confidently to founders, creative directors and marketing leadership.
- Build data literacy across the team; help non-analytical stakeholders engage with performance data.
- Maintain clean, consistent, trusted data sources; resolve tracking issues proactively.
Candidate Profile
- 4–6 years’ experience in marketing analytics, performance analytics or data strategy.
- Strong paid media experience.
- Hands-on with GA4, Meta Ads Manager, Google Ads, Looker Studio; SQL a plus.
- Strong research background: survey design, audience pool construction, primary research.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London