British Council
Marketing Data Scientist
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We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
We connect. We inspire.
Role Purpose
The Marketing Data Scientist will develop data science solutions to improve marketing effectiveness and help the British Council achieve its strategic and commercial objectives. The role will apply analytics, machine learning, and statistics to customer and marketing data to deliver actionable insights and scalable products.
The role will design and implement models to improve marketing effectiveness, customer growth, and commercial performance, and translate marketing and commercial challenges into data science projects with clear success measures. Working with marketing, product, CRM, finance, and other teams, the role will define requirements and deliver solutions, while collaborating with data engineers to combine web, advertising-platform, CRM, and sales data into trusted datasets. The role will apply statistical and machine learning techniques to segmentation, propensity, churn, lifetime value, and forecasting, and develop marketing measurement approaches using experimentation, incrementality, and attribution where appropriate. All work will comply with data ethics, privacy, consent, and governance standards. The role will communicate insights, uncertainty, and recommendations clearly to technical and non-technical stakeholders, contribute to marketing data products from MVP through to production and ongoing monitoring, and mentor colleagues and promote data science and marketing measurement best practice.
Role Accountabilities
Data Science & Modelling
- Develop and deploy models for marketing effectiveness, acquisition, retention, and customer lifetime value.
- Define analytical questions, hypotheses, and business-linked success metrics, and design experiments and apply causal inference, MMM, or attribution where appropriate.
Data & Analytics
- Reconcile web, advertising-platform, CRM, and sales data into trusted analytical datasets, and partner with data engineers on scalable pipelines and analytical tables.
- Quality-assure marketing data and investigate tracking, tagging, and reconciliation issues.
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Insight & Business Impact
- Communicate results, uncertainty, and recommendations clearly to decision-makers, and embed analytical outputs into campaign, planning, budgeting, and CRM workflows.
Governance & Best Practice
- Apply data ethics, privacy, consent, and governance standards.
- Mentor colleagues, share best practice, and contribute to the data science community.
Knowledge & Experience
Education
- Essential:
- Degree in data science, statistics, mathematics, economics, econometrics, computer science, or a related quantitative discipline.
- Equivalent professional experience may be considered if a degree is not held.
- Certifications in cloud technologies, analytics, or digital measurement are desirable but not required.
- Evidence of continuous professional development in data science, statistics, and marketing measurement techniques and practices.
Experience
- Essential:
- Proven experience (3+ years) in data science or advanced analytics, including marketing or customer analytics.
- Strong SQL and Python (preferred) or R skills, including tested and reusable analytical code.
- Experience applying statistical modelling, machine learning, experimental design, and causal inference.
- Experience with customer or marketing modelling such as segmentation, propensity, churn, LTV, forecasting, MMM, or attribution.
- Experience using web and digital marketing data, such as GA4 and paid-media platforms, alongside CRM or sales data.
- Understanding of funnels, attribution, incrementality, ROI/ROAS, and campaign performance.
- Experience with large or messy datasets, including data quality, reconciliation, privacy, and consent.
- Strong data visualisation and communication skills for technical and non-technical audiences.
- Experience working cross-functionally and using Git-based version control on shared codebases.
- Desirable:
- Experience in a commercial, education technology, or international marketing environment.
- Familiarity with Azure, Microsoft Fabric, Databricks, BigQuery, Snowflake, or equivalent.
- Experience with data transformation or ingestion tools such as Supermetrics or Fivetran.
- Hands-on experience with MMM, incrementality, causal measurement, attribution, or marketing effectiveness.
- Familiarity with GA4, major paid-media platforms, and campaign tracking conventions.
- Knowledge of Agile or product delivery and experience working with data or ML engineers.
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Important Information
- Location: India, UK
- Contract Type: Indefinite
- Pay band: Grade 8
- Department: English & Exams
- Right to Work Requirements: You must have the legal right to work in the location in which the role is based.
- Languages: Written and verbal proficiency in English is required.
- Closing date for applications:
- Monday 28 September 2026 (23.59 British Summer Time, BST)
- Tuesday 29 September 2026 (04.29 India Standard Time, IST)
A connected and trusted UK in a more connected and trusted world.
Equality, Diversity and Inclusion Statement
We are committed to equality, diversity, and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability, and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
Safeguarding Statement
The British Council is committed to safeguarding children, young people, and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment, and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org.
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