esynergy
Marketing Development Consultant
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Are you passionate about turning marketing activity into meaningful business conversations?
Do you enjoy building relationships, engaging with senior technical stakeholders and creating opportunities from genuine interest?
esynergy is looking for a Marketing Development Consultant to join us on a contract basis, helping turn our marketing activity into booked meetings and qualified opportunities.
Our campaigns, content, webinars, podcasts, whitepapers and events create opportunities to connect with prospective clients. Your role will be to convert that interest into conversations with senior technical buyers, ensuring every engagement is followed up and opportunities continue to move forward.
You’ll work closely with Marketing, sector leads and consultants to build relationships, coordinate engagement and support business development activity across cloud, data, security and AI.
Responsibilities
- Qualify inbound leads, content downloads, form fills and event registrations, turning engagement into meaningful conversations.
- Work with Marketing to build target invite lists, engage with attendees and ensure every attendee is contacted within two working days.
- Research organisations, sectors and individuals to ensure your approach is relevant and reflects their interests and engagement with esynergy.
- Manage follow-up sequences and ensure every marketing-engaged contact has a clear next step and agreed action date.
- Identify opportunities within marketing-engaged accounts and connect with the right stakeholders through personalised outreach, referrals and networking.
- Accurately record engagement, lead sources, meetings and outcomes to support reporting and measurement.
- Brief sector leads ahead of meetings, follow up on agreed actions and help progress conversations towards qualified opportunities.
- Contribute to target account lists, account planning and coordinated engagement across key sectors.
- Monitor meetings booked, follow-up activity, meeting outcomes and progression into qualified opportunities.
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Requirements
- Experience in an early-stage sales, business development or lead generation role, ideally within B2B technology.
- Confidence engaging with senior technical stakeholders, including Heads of Data, Architecture and Engineering.
- A personalised and thoughtful approach to outreach, with a focus on relevance and quality over volume.
- Strong organisation skills, with the ability to manage multiple campaigns, sectors and follow-up activities simultaneously.
- Experience using a CRM, ideally HubSpot, to manage contacts, track engagement and maintain accurate records.
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Values
Our values define how we do business and interact with our community.
- Honesty
- Collaboration
- Growth
Diversity, Belonging & Inclusion
We welcome all applicants from all backgrounds. esynergy are proud to hire on potential, not specific experience or qualifications so feel free to reach out if this sounds like you but less experience.
Benefits
We are proud of our inclusive benefits including unlimited holiday, wellbeing budget, LGBTQ+ inclusive parental leave to name a few.
About us 🔓
esynergy is a technology consultancy and we build products, platforms and services to accelerate value for our clients.
We drive measurable impact that is tightly aligned to our clients’ business objectives. Put in practice that means high transparency, metric-driven reporting, and incremental handovers and a consistent focus on building our clients’ capability.
Our delivery teams are small and highly functional, formed by a vetted ecosystem of associates, luminaries and partners. We choose technologies that are the right fit for our clients’ needs and are not opinionated around specific tech stacks and service offerings.
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