Noor Relief Fund
Marketing & Digital Fundraising Manager
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About Noor Relief Fund
We are an international humanitarian aid charity, not a faith-based one. Our work is rooted in human need, not in religious identity.
We deliver life-changing programmes across the Middle East, East Africa, and South Asia, including orphan sponsorship, clean water wells, schools, housing, food parcels, medical aid, and microfinance. Alongside this, we run a small number of seasonal appeals (Ramadan and Qurbani) which are increasingly being adopted by mainstream non-Muslim charities too.
The vast majority of our donors today come from the Muslim community, while the real opportunity, namely major individual donors, corporate sponsors, trusts, foundations, and the wider UK public, sits largely untapped beyond it.
Our humanitarian work appeals to everyone. To grow beyond our current audience, we now need a dedicated marketing leader with the time, focus, and specialist expertise to take our brand to the next level and open it up to the wider UK public, corporate partners, and major donors.
The Mission of This Role
This is not a “run the marketing function” role. This is a transformation role. We want someone who can take Noor Relief Fund and turn it into a charity that sits comfortably in the same conversation as Charity: Water, WaterAid, Save the Children, or UNICEF. A charity with a brand, a visual identity, and a storytelling style that resonates with everyone, regardless of faith or background.
What Success Looks Like
In 12 months, our marketing, our website, our content, and our brand presence should look and feel like that of a leading international humanitarian charity. Our digital fundraising income should be growing strongly. Our donor base should be visibly diversifying beyond the Muslim community.
In 36 months, Noor Relief Fund should be a recognised name in UK humanitarian aid, on track to double its annual income and beyond, with corporate partnerships, major donors, and institutional funders engaging with us on equal footing with established charities.
A Word About Our CEO
Our CEO comes from a strong creative background with hands-on expertise in marketing, web design, graphic design, and video editing. Until now, he has personally led much of our marketing output, which is why our existing material is held to a high creative standard.
However, a growing charity cannot have its CEO running marketing day to day. His time is increasingly needed on strategy, major donors, partnerships, and leading the organisation. The marketing function has therefore reached the limit of what one part-time creative leader can deliver, and we now need a dedicated specialist to take it much further.
What this means for you:
- You will be working with a CEO who genuinely understands and values your craft, who can engage seriously with creative decisions, and who will be a real partner rather than a distant approver.
- The creative bar is already high, and we want you to raise it further. We are not looking for someone we need to train. We are looking for someone whose taste, technical depth, and portfolio will push us forward.
- You will have the autonomy to lead, with the support of a CEO who has been in your shoes and respects the work.
If you are the kind of creative professional who thrives working alongside someone who appreciates the detail, and who is ready to take a brand from good to genuinely world-class, this role is for you.
What you'll own
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Brand & creative direction
- Owning the visual identity, tone of voice, brand guidelines, and overall creative standard
- Making Noor Relief Fund look and feel like a world-class humanitarian charity
Strategy & campaigns
- Setting the annual marketing and fundraising strategy
- Planning and delivering all major campaigns including Ramadan, Qurbani, winter, emergency appeals, and year-round acquisition
Paid digital advertising
- Running paid campaigns across Meta, Google, Google Ad Grants, TikTok, and YouTube
- Owning cost per donor, ROAS, and conversion performance
Website & donation funnel
- Owning the website, donation pages, landing pages, SEO, and conversion optimisation
Email & CRM marketing
- Leading the email programme, donor journeys, newsletters, automation, and lapsed donor reactivation
Social media strategy
- Setting the strategy, content pillars, and creative direction
- Briefing and overseeing the freelance Social Media Manager (you will not personally post day to day)
Content & storytelling
- Directing the production of all video, photography, and graphic content
- Travelling to field locations to capture authentic stories and building a content library
Freelancer & agency management
- Briefing, reviewing, and managing the remote team and any external agencies, holding everyone to a consistently high standard
Performance reporting
- Monthly reporting to the line manager on income, cost per acquisition, donor lifetime value, and campaign performance
The audience shift we need you to lead
| Where we are today | Where we need to be |
|---|---|
| Vast majority of donors are Muslim | A diverse donor base spanning all communities |
| Marketing tone leans towards the Muslim audience | Marketing tone is universally human and humanitarian |
| Limited corporate partnerships | Strong corporate sponsorship pipeline |
| Largely retail donor income | Healthy mix of retail, major donor, corporate, and institutional income |
| Brand recognition limited within one community | Brand recognised across the UK humanitarian sector |
PERSON SPECIFICATION
Years of experience
- Essential: Minimum 5 years in marketing, digital fundraising, brand, or a closely related senior creative role
- Desirable: 7+ years with experience at Head of or senior manager level
Sector
- Essential: Track record in an organisation with a strong consumer or supporter-facing brand
- Desirable: UK charity or non-profit experience, particularly international development or humanitarian
Brand work
- Essential: Demonstrable experience leading or significantly contributing to a brand repositioning or brand growth project
- Desirable: Experience taking a brand from niche audience to mainstream recognition
Digital fundraising
- Essential: Proven track record running paid digital campaigns with measurable income growth
- Desirable: Experience scaling digital fundraising from under £500K to multi-million pound annual income
Paid advertising
- Essential: Hands-on experience with Meta Ads Manager and Google Ads, including campaign setup, audience targeting, and conversion tracking
- Desirable: Experience with TikTok ads, YouTube ads, Google Ad Grants, and programmatic advertising
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Team management
- Essential: Proven experience managing freelancers, agencies, or small teams remotely
- Desirable: Experience building a creative team or function from scratch
Campaign delivery
- Essential: Track record of delivering integrated multi-channel campaigns
- Desirable: Direct experience of seasonal giving campaigns (Ramadan, Christmas, emergency appeals)
Website & funnel
- Essential: Experience owning a website, donation funnel, and email programme
- Desirable: Experience with CRM-driven donor journeys and automation
Creative & Technical Skills
Creative judgement
- Essential: Exceptional eye for design, typography, colour, layout, photography, and video — able to identify quality and inconsistency instantly
- Desirable: Award-winning or recognised creative work in portfolio
Visual literacy
- Essential: Strong instinctive understanding of fonts, font pairing, font size, hierarchy, white space, and visual balance
- Desirable: Formal training in graphic design or art direction
Video & photography
- Essential: Strong understanding of cinematography, colour grading, editing pace, and storytelling structure — able to brief and review video work to a high standard
- Desirable: Hands-on ability to edit video and grade footage personally if needed
Brand thinking
- Essential: Deep understanding of how brand identity, tone of voice, and visual consistency build trust and recognition
- Desirable: Experience writing brand guidelines from scratch
Copywriting
- Essential: Strong, clear, emotionally intelligent writing for appeals, emails, web copy, and campaign messaging
- Desirable: Experience writing for both faith-based and secular audiences
Technical tools
- Essential: Confident with Meta Ads Manager, Google Ads, GA4, WordPress, and email platforms (Mailchimp, Dotdigital, or similar)
- Desirable: Working knowledge of CRM platforms (Salesforce NPSP, Beacon, Donorfy) and basic HTML or landing page builders
Analytics
- Essential: Comfortable with data, dashboards, and KPI reporting (cost per donor, ROAS, conversion rates, donor lifetime value)
- Desirable: Experience using attribution modelling and advanced analytics
Compliance
- Essential: Solid grasp of GDPR, fundraising regulation, and digital advertising compliance for UK charities
- Desirable: Understanding of safeguarding principles in humanitarian content production
Qualifications
- A degree in marketing, communications, design, or a related field is desirable but not essential.
- Portfolio and demonstrated results matter far more than formal qualifications.
- Relevant professional certifications (Meta Blueprint, Google Ads, CIM, IDM, Chartered Institute of Fundraising) are welcomed.
Working Arrangements
- Full-time.
- Working from the NRF office (Stanmore – London). With the possibility for a hybrid working in the future with typically 3 days per week in the London office and 2 days remote.
- Occasional evening and weekend work during major campaign launches and emergency appeals, with time off in lieu.
- International travel approximately 2 to 4 times per year, typically 7 to 14 days per trip.
How to Apply
Send your CV, a covering letter, and crucially a portfolio or links to work you are proud of to jobs@nrf.org.uk.
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