Bridgewater Home Care Franchise
Marketing & Digital Growth Manager
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Bridgewater Home Care - Marketing & Digital Growth Manager
Bridgewater Home Care is looking for a talented, hands-on and commercially minded Marketing & Digital Growth Manager to help drive the next stage of growth across our franchise business.
This is an exciting opportunity for someone who enjoys variety, creativity and responsibility. It is not a narrow social media role. It is a broad, practical and influential marketing position where you will help shape how a premium home care franchise brand presents itself, supports its franchisees and grows its presence across the UK.
We are an established, values-led home care business with a growing franchise network and ambitious plans for the future. This role would suit someone who wants to work close to the centre of a growing business, directly with the Managing Director, and make a visible impact.
The Managing Director will remain closely involved in overall strategy, but this role is designed to take ownership of day-to-day marketing delivery, bring structure and energy to our marketing activity, and ensure the Bridgewater brand is consistently presented to a high standard.
Role Details
Title: Marketing & Digital Growth Manager
Salary: Up to circa £40,000, depending on experience
Type: Full-time
Location: Hybrid, with time at our national office and across the franchise network as required
Reports to: Managing Director
What the Role Involves
This is a varied, hands-on role covering brand, content, digital marketing, franchisee support, events and marketing communications.
The role will include:
- Managing social media across LinkedIn, Facebook, Instagram and YouTube.
- Creating, filming, producing and editing video content for social media and YouTube.
- Scheduling and posting content on all relevant platforms.
- Writing regular blogs and turning them into social media, email and website content.
- Creating posts, graphics, website content, campaign materials and franchisee communications.
- Producing Canva designs for social media, events, internal communications and local marketing activity.
- Keeping websites, online profiles and directories accurate, engaging and up to date.
- Managing platforms such as Google Business Profile, homecare.co.uk and franchise directories.
- Creating and managing email campaigns using ActiveCampaign or similar systems.
- Supporting franchisees with local marketing, online profiles, adverts, campaigns and brand consistency.
- Coordinating printed advertising, local publications, deadlines, costs and advert updates.
- Liaising with external partners including SEO agencies, website providers, designers, printers and directory providers.
- Helping to plan, organise and support events across the franchise network.
- Preparing presentations, supporting event promotion, setting up on the day and presenting where required.
- Ensuring Bridgewater’s brand is consistent, professional and well presented across the business.
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Franchisee Support, Training and Presentations
A key part of the role will be helping franchise owners and local teams become more confident and effective with their marketing.
This will include:
- Presenting to franchise owners, senior leaders and local teams.
- Delivering marketing updates.
- Sharing best practice.
- Providing practical training on areas such as social media, video content, local marketing, Google Business Profiles, online reviews, email campaigns, directories and brand consistency.
This role is not just about doing marketing centrally. It is about helping the whole network understand what good marketing looks like and supporting franchisees to improve their local marketing performance.
What We Are Looking For
We are looking for someone practical, creative, organised and commercially aware.
You will probably have experience in a broad marketing role where you have had to manage a range of tasks rather than work in one narrow specialism.
The ideal person will have:
- Strong social media management experience.
- Good copywriting and content creation skills.
- Experience writing blogs, website content or marketing copy.
- Confidence creating short-form video content for social media.
- The ability to film, edit and produce simple but professional video content.
- Experience using Canva or similar design tools.
- Experience managing website content and online profiles.
- Experience creating email campaigns using ActiveCampaign, Mailchimp or a similar system.
- Strong attention to detail and good organisational skills.
- Confidence working with suppliers, franchisees and senior leaders.
- Confidence presenting, training and explaining marketing in a clear, practical way.
- The ability to work independently and take ownership of day-to-day marketing activity.
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Experience in franchising, care, healthcare, professional services or a multi-location business would be helpful, but it is not essential.
An interest in AI, ChatGPT, Microsoft Copilot, Power Automate or marketing automation would also be useful, but this is not a technical automation role. The main requirement is someone who is digitally confident and willing to learn.
The Person
This role would suit someone who is hands-on, proactive, reliable and positive. You will need to be comfortable managing several priorities at once, communicating clearly, and producing high-quality work without constant direction.
We are looking for someone who can bring energy, structure and creativity to the role, while understanding that marketing needs to support real commercial growth.
Success in the Role
Success will include stronger brand consistency, increased website traffic and online engagement, regular high-quality written and video content, better-managed online profiles and directories, more effective email campaigns, improved franchisee marketing support, successful events and reduced day-to-day marketing involvement from the Managing Director.
Why Join Bridgewater?
This is a chance to join a growing premium home care franchise business at an exciting stage.
You will work directly with senior leadership, influence how the brand develops, support a growing franchise network, and see the impact of your work across the business.
The role offers variety, responsibility and the opportunity to play a meaningful part in the growth of a respected care brand.
We look forward to speaking with you.
Benefits
- Company events
- Company pension
- Free parking
- On-site parking
- Work from home
Licence/Certification
- Driving Licence (required)
Work Location: Hybrid remote in Wigan WN3 6PR
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