England & Wales Cricket Board (ECB)
Marketing Director - 13 months FTC (Maternity Cover)
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PURPOSE
The maternity cover role is accountable to the Chief Revenue Officer for leading delivery of the ECB’s 2027 marketing priorities and growth agenda. The role is responsible for directing the marketing strategy of all ECB brands and competitions, growing the long-term value of England Cricket, ECB brands, audiences, and competitions across England Cricket, The Hundred, Domestic Cricket, and Recreational Cricket. This includes audience growth, brand development, commercial partner activations, customer engagement, and commercial value creation. The role has responsibility for all ECB marketing spend, agency partnerships, and a team of six.
The successful applicant will possess strong strategic vision and experience of building audience-led growth strategies, leading major brands, and delivering measurable commercial outcomes. They will be responsible for progressing a defined one-year strategic agenda and maintaining momentum across key growth initiatives during a critical period for the game. This role will work closely with stakeholders across Insight, Commercial Partnerships, Content, Digital, Communications, Insights, and all 18 Professional Counties to deliver a unified approach to audience growth and fan engagement.
The Marketing Director will be accountable for refining and delivering the vision, priorities, and support services for all marketing activity across cricket in England and Wales during 2027, including the Ashes, while shaping the strategic direction for 2028 within the framework of the existing 2026-2029 marketing strategy. Working in collaboration with strategic partners and agencies, including Two Circles, they will enable teams and venues to deliver sustainable audience growth, attendance, engagement, and revenue.
The primary goal is the growth of cricket audiences, fan engagement, and commercial value through audience-led marketing, brand development, and data-informed decision making across England Cricket, The Hundred, Domestic Cricket, and Recreational Cricket.
WHO WE ARE
The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.
We believe cricket is a force for good that can have an enduring impact on everyone’s lives, and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.
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The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.
OUR VALUES
- Run on respect. We ensure our game is based on fairness, respect, and decency.
- Embrace enjoyment. We make sure everyone finds fun in the game.
- Build belonging. We actively include so everyone can find a place in the game.
- Progress with purpose. We stay open to change to keep the game moving forward.
YOU’LL LOVE THIS JOB IF
- You are a highly experienced marketeer who has built and executed successful national campaigns for major sports events.
- You have a passion for people and are great at building relationships.
- You have a deep understanding of marketing and brand strategies.
- You have a proven track record in sport and fan engagement.
- You enjoy driving a high-performance team.
- You thrive on collaboration, building relationships at every level of both yours and partner organisations.
YOU’LL BE DOING
- Overseeing the overall marketing strategy for England Cricket, The Hundred, and all domestic competitions, as well as with key recreational cricket initiatives.
- Driving marketing discipline across the cricket network, establishing and securing buy-in for the growth of every competition through acquisition, retention, and customer growth.
- Defining audience growth priorities and supporting delivery of the ECB’s 2027 strategic marketing agenda.
- Devising, communicating, and ‘landing' sales windows and on-sale periods across the calendar, for all competitions.
- Supporting on event strategy and objectives along with the events team, aligned to ECB’s Inspiring Generations vision.
- Leading marketing initiatives that accelerate growth in women’s cricket audiences, attendance, and engagement.
- Partnering with Content, Communications, Digital, Data, and Commercial teams to deliver integrated content-led marketing programmes.
- Supporting commercial teams in ideating brand activation campaigns, partnership packages, maximising partnership, licensing, and marketing opportunities.
- Overseeing delivery of strategic initiatives that improve customer experience, engagement, and marketing effectiveness, including Cricket Live.
- Directing all Team Marketing Services (the initiative to support Counties marketing strategies) resources in partnership with Two Circles, to achieve agreed audience and commercial goals.
- Accountable for reviewing and approving advertising campaigns, marketing reports, partner contracts, billing, and departmental expenditure.
- Accountable for the recruitment, management, and development of personnel within the marketing team.
- Accountable for reviewing and approving advertising campaigns, marketing reports, and data collection, partner contracts, billing, and the Department’s expenditure budget.
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Please note that this role is office-based and requires you to be in the office a minimum of three days per week.
YOU’LL HAVE
- An analytical and creative mindset.
- Deep understanding of audiences and consumer brands and fan behaviour.
- Experience developing and leading national brand and audience growth strategies.
- Experience delivering insight-led marketing programmes, commercial partner packages, and measurable commercial outcomes.
- Strong stakeholder management and influencing skills across complex organisations.
- Knowledgeable in a variety of disciplines including sales, marketing, sports sponsorship.
- Familiarity with legal agreements and commercial contracts.
- Experience leading agency and strategic partner relationships.
YOU’LL RECEIVE
- Competitive salary.
- Holiday - 25 days a year.
- Volunteering – 2 days a year.
- Pension Scheme.
- Private medical insurance.
- Employee health cash-back plan.
- Long-term sickness insurance.
- Life assurance - a multiple of your annual basic salary.
- Enhanced family leave and pay.
- OpenBlend - an innovative coaching and performance management tool.
- Learning and Development - a range of programmes and initiatives to help you develop and reach your potential.
- Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice.
- Cycle 2 Work Scheme.
- Season ticket loan.
- Preferential access to tickets to England games.
- Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network), and LGBTQ+ Community in Cricket Employee Network.
Please note that this role is office-based and requires you to be in the office a minimum of three days per week.
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