The Position

Reporting to the CEO, the Marketing Director will play a pivotal role in shaping the next stage of Olivia von Halle’s growth. This senior leadership position will be responsible for defining and delivering the global marketing strategy across brand, digital, CRM, communications, partnerships and customer acquisition.

The role will grow the business while strengthening the brand, building awareness and desire, recruiting and retaining high-value customers, and driving profitable sales across DTC, wholesale and future retail channels. You will combine strong strategic thinking with commercial rigour and a deep understanding of the luxury consumer. You will instinctively understand how to protect and evolve the distinctive DNA of Olivia von Halle as the business grows, balancing long-term brand building with immediate commercial priorities.

The Role

Brand, Customer & Growth

• Define and lead the global marketing strategy, aligned with the company’s growth ambitions and brand vision.
• Build Olivia von Halle’s awareness, desirability and relevance internationally while protecting its distinctive luxury positioning.
• Develop a deep understanding of our customer and use insight, data and performance to inform marketing strategy and investment.
• Drive profitable growth across existing and emerging markets through effective customer acquisition, retention and lifetime value strategies.
• Own the annual marketing and trading calendar, ensuring activity is aligned with product launches, key commercial moments and wider business priorities.
• Develop the brand’s digital footprint and customer experience, identifying opportunities across paid, organic, social, content, CRM and other relevant channels.
• Identify and develop strategic partnerships, collaborations and other opportunities that can build awareness, acquire new customers and create incremental revenue.